HELLO, I’M CALVYN
A DIGITAL MARKETING TRAINER
“Digital Marketing is no longer an experimental strategy…
It’s the new industry standard for connecting with your target audience“
– Calvyn Lee –
Certified Digital Marketing Trainer
by a government-owned agency IN MALAYSIA
My latest stories
Overcoming B2B Marketing Challenges with Content Marketing
One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. As they told us, “We don't need loads of visitors to our website, we just need the right ones - the decision makers.” In their case, that meant HR leaders. They...
The Future of AI on YouTube
YouTube recently announced major upcoming changes to its content policies regarding AI-generated media. As AI tools become more advanced and accessible, YouTube aims to increase transparency about synthetic content to protect viewers and creators. In this...
YouTube’s Ad Blocker Crackdown Backfires as Viewers Install Better Blockers
YouTube recently started cracking down on ad blockers, showing messages that threaten to disable video viewing for users who block ads. However, this plan appears to be backfiring. Rather than complying, viewers are installing enhanced ad blockers at higher rates. The...
Why Instagram Pulled Back on Reels and How They Make $50 Billion Per Year
Instagram Surprisingly Cuts Reels Creator Bonuses On March 10, 2023, Meta made a shocking announcement that they would no longer offer bonuses to creators on Reels for Instagram or Facebook. This decision goes against the trend of platforms doubling down on short-form...
Take Back Control of Your Inbox with Email Aliases and Catch-All Addresses
Email used to be a relaxing and calming experience. Keeping that unread message count at zero by diligently sorting each message into its proper folder was satisfying. My, how times have changed. Now inboxes overflow with unsolicited spam that's impossible to...
Having Engaging, Clear and Fast Loading Images on Your WordPress Site
Adding visually appealing and fast loading images to your WordPress site is one of the most effective ways to improve its appeal, user experience and search engine rankings. With so many image format options to choose from like JPEG, PNG, GIF, SVG, BMP and the newer...
