Digital Marketing Trainer https://www.calvyn.com Your Gateway To Digital Marketing Future Tue, 31 Aug 2021 05:13:04 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.3 https://www.calvyn.com/wp-content/uploads/calvyn.com-favicon.png Digital Marketing Trainer https://www.calvyn.com 32 32 5 Step To Design A Success Digital Advertising https://www.calvyn.com/success-digital-advertising/ Thu, 26 Aug 2021 04:07:51 +0000 https://www.calvyn.com/?p=28176 A successful digital advertising campaign is a cohesive process that can be broken down into several steps. This includes the development of a strategy, set a marketing plan as well as measurement and KPIs, followed by creating high-quality content, and then finishing with the distribution of this content to relevant audiences on social media and optimize it.

Let’s look at several topic for Designing A Success Digital Advertising:

      1. Digital Marketing Strategy
      2. Digital Advertising
      3. Creating Marketing Plan
      4. Lead Management and Nurturing
      5. Digital marketing measurement and KPIs
      6. Content Marketing
      7. Search Advertising
      8. Content optimization

Design A Success Digital Advertising

Digital Marketing Strategy

There’s no limit to what you could do in digital. Smart marketers take the time to understand what they should do. When you have a clear strategy, you have goals, direction, and expected outcomes. You know what success looks like and a plan to achieve it.

During the Digital Marketing Strategy session, you’ll learn the digital landscape and the options businesses have for getting the right messaging in front of the right people. You’ll leave this workshop with a clear digital marketing strategy including goals, strategies, objectives, tactics and KPIs/measurement plan. PLUS you’ll get a proven template to create your own strategy.

Below video, you will learn:

  • Defining clear goals for your organization
  • Honing in on your strategies
  • Setting clear objectives
  • Determining the most relevant tactics
  • Setting KPIs
  • Building a measurement plan
Source: Digital Marketing Strategy – https://www.youtube.com/watch?v=XFyczMo1yMk

Digital Advertising

In 2020, over 50% of advertising dollars being spent on digital. You can’t afford to not take full advantage of this powerful option. Digital ads can meet any business objective and you can start for $1/day.

There are so many options in digital advertising it can be difficult to decide where to start. You’ll get a complete strategic understanding of all of the digital advertising channels to know when you use which one to maximize your budget and results. We’ll cover search, social, display and video ads, how they work and how to take advantage of them.

From below video, you’ll learn how to:

  • Get familiar with the most popular types of digital ads
  • Learn targeting to get your ads in front of the right people
  • Explore strategies by channel, and creative best practices
  • Discover proper campaigns set-up, ad sets, and ad groups
  • Learn how to measure success and set KPIs
Source: Digital Advertising – https://www.youtube.com/watch?v=U4qxS2mQKXo

Creating Marketing Plan

Building a clear marketing plan is vital to your success in digital marketing. If you don’t have a plan, you won’t get results. So many businesses waste time and resources because they don’t have a clear plan that links to their business objectives. There are so many things you could do – a plan is about deciding what you should do to grow your business.

It starts with a clear vision of what you want to achieve and how you’ll achieve it. The next step is to determine which tools and channels will drive your business forward and prioritize. Next, the plan will be articulated with timing and resources. Finally, you’ll attach metrics and KPIs, so you know exactly what is working. This will set you on track for success as you have a clear and comprehensive plan.

In this video, you’ll learn:

  • How to clearly articulate their goals
  • How to define their channels and tactics
  • The elements of building a successful plan
  • Connecting details like timing and resources
  • How to measure success and drive accountability.

Lead Management and Nurturing

Most marketing strategies involve generating leads and converting them. This leads to predictable and scalable growth for your business. Leads are all around you – from networking events to LinkedIn to industry groups to membership associations. The challenge is creating a clear and predictable plan to get leads and nurture the leads into a sale.

Many businesses miss out on huge opportunities because they don’t have a clear system in place to manage and nurture the leads that they have. This session will dive in to how to manage and nurture leads through the marketing funnel to drive sales.

You’ll discover:

  • How to unlock hidden leads you aren’t even thinking about
  • Building a system to managing your leads
  • Creating journeys for your leads to nurture them
  • Full-funnel lead nurturing
  • How to use multiple touchpoints for lead nurturing

Digital Marketing Measurement and KPIs

Is this really working? Is it worth the investment? Am I getting the results that I should? How can I improve? These are among the top questions that business leaders, marketers and agencies have about their digital marketing. The top challenge for marketers is MEASUREMENT which is somewhat ironic since in digital we have so much data.

This program will show you how to create a meaningful measurement and analytics process – from data to insight to action including:

During this session, you’ll learn:

  • The 3 golden questions of digital analytics
  • How to go from data -> Insight -> Action
  • Metrics and KPIs per channel
  • The difference between a metric and a KPI
  • Making sense of your data

Content Marketing

Blog posts, white papers, resources, images, videos…it’s all content. We’re inundated with it every day. So why makes yours get noticed? In digital and social media marketing you have to earn attention – whether your strategy is paid or organic people have to want to view your content.

Creating great content is part art and part science. It starts with powerful ideas and content strategy and requires strong implementation following best practices to really grab attention. During this session, you’ll learn exactly how to create a content marketing strategy based on your business goals and objectives.

Below video will cover:

  • A step-by-step template for your content marketing strategy
  • How to uncover the topics that your audience is interested in
  • Develop a posting strategy to maximize results
  • Build full-funnel content to grow your business
  • Measure your plan with KPIs and benchmarks

Search Advertising

Never underestimate the power of search engines. They’re incredibly powerful in serving up relevant results to someone actually looking for the services you provide. You can get started for only a few dollars a day.

Search ads, which are a type of PPC (Pay Per Click) advertising, are a highly effective way to get leads, sales, and increased awareness. In this training you will learn how to set up and strategically run search ad campaigns to improve your marketing results.

Below video training session, you’ll learn:

  • Learn how search ads work and how to set up campaigns
  • Understand cost structures and bidding
  • Create ad copy that breaks through and gets results
  • Optimize your targeting to get your ads to the right people at the right time
  • Discover advanced optimization tactics to boost your result

Content optimization Pro-Tips

Great content is the #1 key to your success online. Your strategy, plan, tactics and channels don’t matter if you don’t have the right content in the right format. If your content doesn’t capture attention and stop the scroll you won’t be seen. This matters for EVERY channel. And while it isn’t rocket science, there IS a formula that works.

Below video session, you’ll get to know:

  • Learn the five principles of successful content across all digital platforms
  • Discover best practices when optimizing content for Facebook
  • Understand best practices for YouTube ads and video
  • Work through optimizing content for display ads, websites, and landing pages
  • Test content and gather data used to make smart decisions
Content optimization https://www.youtube.com/watch?v=wUE2LAZXHS0

I hope you found this Designing A Success Digital Advertising guide useful.

Remember, there is no such thing as a perfect marketing campaign. There are only perfect campaigns for the perfect audiences at the perfect times.

Therefore, the most important element of any campaign is testing. Once you have tested a few ideas and determined what works for your business, create a plan and put into action!

Remember, the best advertising campaigns are always the ones that are based on the fundamentals of direct response. So don’t get lost in the details of the latest digital techniques and tools.

Instead, concentrate on your audience, their needs, and how to provide a solution to those needs. If you do that, the technology will take care of itself.

You know, I believe the secret to creating a successful marketing campaign is knowing what you are trying to sell and who you are selling it to. Once you know that, everything else falls into place.

]]>
Do You Realize YouTube Stole Your Traffic? https://www.calvyn.com/custom-youtube-player/ Tue, 10 Aug 2021 14:35:30 +0000 https://www.calvyn.com/?p=28193 Do you know as a business owner, marketers, blogger, we most afraid is our hard earn traffic been diverted away from our website? If you embed YouTube video in your website, you will definitely face this issue.

This is a very crucial issue, a lot of business owner have been struggling with this issue for a while. They have been embedding their sales video in the website, but YouTube always suggests other video at the end of the vide and the traffic being diverted to YouTube.com instead of viewing their product.

In fact, this issue has happened to almost every single website owner who embed YouTube video in their sales page. But don’t worry. I have a very simple solution for this… And… I think my solution is the best solution. Let me share with you shortly..

Meanwhile, we all know that YouTube is a traffic source with almost limitless potential, but there is only one problem, YouTube has limited customization and branding options for your business, we see it every day, marketers, trainers and communicators from businesses both small and large all want to use brandable video player, but there is a cost that could run into tens of thousands of dollars.

 

How about a custom YouTube player? Yet hosted your video on YouTube?

killerplayer

Remove YouTube Logo

Here is where KillerPlayer comes in, killer player not only remove YouTube logo, video title and recommended videos from your YouTube embedded videos, but also modify the look of YouTube video player to match your brand style and to encourage more consistency in your viewers experience all while hosting your videos and YouTube.

Custom YouTube Player

How KillerPlayer work?, first enter the URL of a YouTube video you want to embed, now you can choose any of the five available custom Youtube player themes with unlimited color options, we may choose themes like Wistia, Vimeo, Viddler, Vzaar and Tara. After completing your preferable design, click embed to copy your code and use a modified video on any website with a new look that matches your brand style.

custom youtube player

it is that easy, enjoy a lot of unique features to stand out from the crowd ,get unlimited embeds, color options player themes, YouTube logo removal and recommended videos removal feature, all included

Take a look at below video,it is hosted on YouTube, is a custom Youtube player, which you can’t see the video title, remove Youtube logo, and no recommended video at the end of the video. Your traffic will continue to stay at your sales page.

The original video link is https://youtu.be/GK1yHHty93U, so start using KillerPlayer to thrill your audience by utilizing YouTube as a hosting hub for all of your video content.

You may get KillerPlayer at cheaper rate at either this 2 website below or subscribe directly at Killerplayer.com $399

https://appsumo.com/products/marketplace-killerplayer/ at $99 Lifetime Deal

Appsumo

or https://stacksocial.com/sales/killerplayer-ultimate-lifetime-subscription at $89.99 Lifetime Deal

Tips: Use coupon code SMS10 at stacksocial to enjoy an additional 10% discount

 

]]>
How To Plan A Successful In-Person Events https://www.calvyn.com/seminars-marketing-guide/ Mon, 09 Aug 2021 06:39:30 +0000 https://www.calvyn.com/?p=28185 In this seminars marketing guide, I’ll share you tips as you plan and execute your own in-person seminars. Let’s begin by talking a bit about what events marketing is and why it’s beneficial for your business.

Then, let’s look at two common types of events: traditional seminars and networking seminars.

Next, I’ll share you through important activities to do before, during, and after a seminar to ensure success.

Finally, I’ll give you a timeline to help you plan.

Seminars

What Is Events Marketing and Why Is It Important for Your Business?

Events marketing covers all activities geared toward preparing, executing, and measuring the success of in-person or online events.

In a world where inexpensive digital marketing tactics (such as email campaigns, social media marketing, and online advertising) abound, you might ask why you’d go through the trouble of putting together an in-person event.

The answer is that in-person events are effective. They give you the opportunity to develop relationships in a way that digital marketing tactics simply can’t. And, ultimately, these events help you expand your business.

According to the Event Track 2016 Content Edition report, 74 percent of consumers said that engaging with branded event marketing experiences made them more likely to buy the promoted products.

In short, these events are good for business.

Through the remainder of this guide, let’s focus on a particular category of in person events, seminars and how to do them.

Two Types of Seminars: Traditional and Networking

Let’s look at two common types of seminars, traditional seminars and networking seminars.

Traditional Seminar

Traditional seminars typically last for about two hours and are set in large rooms with multiple rows of seats facing a presenter. They usually include a 30- to 45-minute presentation or demo of a product or service that is bookended by time to eat snacks, drink beverages, and socialize.

Networking Seminar

The purpose of networking seminars is to gather customers, prospects, and even partners together to socialize, talk through common challenges, and set up future conversations. Networking seminars tend to work best in large, open rooms with a few tables for food, seating, and demos. These seminars typically begin with a 10- to 15-minute informal welcome given by one of the hosts. This is followed by about 90 minutes of socializing. There may also be product demo stations set up so attendees have a chance to see, test, and talk about solutions.

successful seminars

Executing a Successful Seminar

Thoughtful planning for steps to take before, during, and after your seminar are critical for ensuring success. In this section, we’ll guide you through a set of activities you can follow as you begin executing your own seminars.

Before the Event

12-10 weeks out

  • Identify your purpose and topic. As you start to plan, begin by identifying the purpose and topic of your event. Are you aiming to give prospects a comprehensive understanding of your company? Or do you want to focus on a particular aspect of your product or solution? Once you settle on the purpose and topic, craft a brief, one paragraph description of your event that can be used both internally and in external marketing materials.
  • Set goals. Setting goals for things like number of registrants, attendees, and booked appointments will give you a baseline for measuring your success and having post-mortem conversations after the seminar on what you can do to improve for future events.
  • Choose a date and time. Settle on the date and time for your event. We suggest that you start planning events about 12 weeks out so you have sufficient time to prepare. There isn’t any rule of thumb for the best time of day to host a seminar. Some people prefer mornings, others recommend lunchtime, and still others say that the end of the workday is the best time. We recommend experimenting. As you put on more seminars, try out different times of day, and figure out what works best for you.
  • Establish a call to action. Typical calls to action (CTAs) for a seminar include encouraging attendees to sign up for a consultation or book an appointment. During networking seminars, you may also have a booth set up for giving in-person demos. In this case, one of your calls to action would involve encouraging seminar attendees to sign up for an in-person demo.
  • Book a venue. Book your venue early. The type of venue you’re looking for depends on your seminar type. If you’re hosting a traditional seminar, you’ll want a conference room with presentation tools and rows of chairs. For a networking seminar, you’ll probably want an open floor with areas to set up demo stations and food and beverage tables.
  • Decide on promotional and marketing materials. You may need to create two types of materials for your event: promotional and marketing. Promotional materials are designed to promote your event. This includes invitation emails and reminder emails with an add-to-calendar CTA, web banners, an event landing page and registration pages, social media posts, blog posts, and follow-up emails. (See the Resources section for helpful guides for these pieces.) Marketing materials include items you’ll provide attendees during your event, such as pamphlets, brochures, and one-pagers. (It’s a good idea to check with your marketing department as they may already have materials they can let you use for your event.) After you’ve decided on the types of marketing you’ll be providing, delegate people within your organization to take charge of developing these materials.

10-8 weeks out

  • Put together a contact list. At this stage, you’ll want to put together a contact list for your invitees. This list may include prospects or customers or partners, or some combination thereof. It’s a good idea to collaborate with your sales team to help put this list together.
  • Find and confirm a speaker. If you’re hosting a traditional seminar, you’ll need a speaker for the presentation portion. Your choice of speaker will depend on your seminar’s subject. If your seminar is focused on your product, ask someone from your product team to do the presentation. If your seminar is focused on customer success, invite a person from marketing to put together a presentation.
  • Decide on food and beverages. It’s best to keep your menu simple. One thing to keep in mind is the time of day of your event. If it’s scheduled for early in the morning, pastries, coffee, and juices are probably a better offering than sandwiches and salad. Then again, sandwiches and salad could be perfect for an event hosted in the afternoon or early evening.

11-3 weeks out

  • Drive attendance. At this point, you’ll want to send out invitation emails. In addition, promote your event through other channels, such as announcing it on your social media platforms, publishing a blog post promoting the event, and asking members of your prospect and customer-facing teams to include details and a link to your event’s registration page in their email signatures.
  • Print any necessary marketing materials. If you decided to include marketing materials for handing out to event attendees, such as one pagers, brochures, or pamphlets, this is the time to get them printed and ready for use at the seminar.
  • Put together your presentation and demo. During this stage, you’ll want to begin writing and creating any slideshows you plan to include in your presentations and demos. One thing to keep in mind as you develop your content is that the information you present should be primarily educational. Attendees are coming to your seminar to learn, so you’ll want to avoid language that feels too sales heavy. Be sure to budget time for internal reviewers to proofread, revise, and finalize your work.
  • Delegate tasks. Think about the kind of staffing you’ll need for your seminar, and delegate tasks to different member of your team. Typical tasks for a seminar include greeting and signing in attendees, handing out marketing materials, setting up and breaking down equipment, and manning tables or booths.

3 weeks-1 week out

  • Practice presentations and demos. Running through the seminar presentation and demos a few times prior to the event will help you iron out kinks and give your speaker the practice needed to ensure success. Scheduling two or three mock presentations or demos prior to the event is ideal.
  • Send reminders and follow-ups. In the final weeks leading up to the event, you’ll want to send reminders (usually by email) to people who signed up for your event, and follow-ups to people who haven’t registered yet. Typically, you’ll send a first reminder and follow-up one or two weeks prior to your event, and then a final reminder one or two days before your event. In these reminders and follow-ups, be sure to include all the important details about the event, such as the date, time, location, benefits of attending, and speaker details.

During the Event

  • Arrive early. Arrive at your seminar venue at least one hour prior to the event’s start time to make sure everything is set up when attendees arrive. As you near the start time of the event, make sure your staff is stationed to greet and sign in guests and hand out any marketing materials.
  • Drive toward your call to action. During your event, be sure that you are driving toward your CTA. If your CTA is for attendees to sign up for a consultation or one-on-one appointment, set up a table specifically for this purpose and assign a person to staff the table and help book appointments. Before, during, and at the end of your presentation, remind people about the CTA and make sure they know where and how to sign up.

After the Event

  • Follow up with non-attendees. The day after the event, send a follow-up email to all those on your contact list who were unable to attend. Include highlights about the event and details for any similar upcoming events. You should also include your event’s CTA. This can be something along the following lines: “Even if you weren’t able to make it to our event yesterday, you can still book an appointment. Send an email to book.an.appointment@mycompany.com with the subject line ‘I’d Like to Book an Appointment.’”
  • Follow up with attendees. Two or three days after your event, send out a follow-up to your attendees. Thank them for coming to your event and, as with the follow-up to non-attendees, remind them about your CTA and provide them with instructions for how to schedule an appointment or consultation.
  • Analyze your metrics and improve. Identify where you were successful in hitting your goals and where you missed the mark. Consider where you can make changes or adjustments to your tactics and find ways to implement this information as you plan for future seminars.

METRICS COLLECTION:

  • Number of registrants
  • Number of attendees
  • Attendee ratio: Number of attendees divided by registrants (target 50%+)
  • Number of appointments set or qualified leads
  • Appointment/qualified lead ratio: Number of appointments/leads divided by attendees (target 20%+)

planning the timeline

Planning The Timeline

Here is a sample timeline for the execution of a seminar, from development to follow-up. You’ll need to make modifications to suit your particular needs this is simply to get you started.

]]>
Introducing ReSkills, A E-Learning Platform https://www.calvyn.com/introducing-reskills-a-e-learning-platform/ Tue, 20 Jul 2021 08:39:00 +0000 https://www.calvyn.com/?p=28138 Early this year, Reskills Global approached me to join their trainer’s group; after understanding with their person in charge, they are a learning platform which every day has 2 hours LIVE learning session (ONLIVE learning classes) in various topics.

During that moment, I did not involve and take part in their teaching program because of limited time and I have other higher priority to focus.

Reskills logo

Until mid of this year, I am taking part in their ONLIVE program. My 1st sharing session with them was happening on 14th July 2021. “Be The Top Rank In Google Searching” and 2nd sharing session was happening on 18th August 2021. “Easy Way To Create An Eye Catching Website

This 1st sharing session is about Keyword research, which includes various types of keyword research tools such as Google Trends, Google Autocomplete, Google Keyword Planner and one of the Freemium tools call Ubersuggest.

Reskills be the top rank in google searching

For 2nd sharing session is about using famous CMS, WordPress to create an eye-catching website. How easy we can create a simple website, either personal or business website using WordPress.

Reskills Easy Way To Create An Eye Catching Website

So What is ReSkills All About?

ReSkills Global (ReSkills Edtech Sdn Bhd) is an e-learning platform that provides 365 days of non-stop online learning classes, and also an unlimited learning content that is taught by various experience trainers and coaches.

Various professional and interesting topics will be available to learn at any time, and anywhere using Reskills application; Of course ReSkills.Global always emphasizes that with their e-learning platform, education no longer needs to be restricted by location and time.

The classes will be conducted in multiple languages, such as English, Bahasa Malaysia, Chinese and others as they expand. ReSkills provide you a range of professional topic, where it deliver in both excellent quality and quantity of learning content for all learners.

Primary market segment that ReSkills focus now will be business entrepreneur, career enhancement, and also self-improvement.

Reskills Trainer July

Reskills’ Trainer

Furthermore, you’ll be wondering who are these trainers and coaches? Are they qualified to deliver good content for learner?

Don’t worry!

They handpicked all the trainers and coaches based on their qualification with at least five years’ experience in their industry, and so on.

On top of that, ReSkills also ensure that all their trainers fulfill their requirement in order to deliver the best learning experience for learners.

Besides that, ReSkills also provide learners an interactive learning environment, whereby learners can interact with trainers or even coaches to get an immediate solution if learners face any challenges or even question that they wish to ask the trainer and coaches.

Their e-learning platform is not just for students, but also for people from all work of life; ReSkills are here to enhance the quality of learning and teaching, meeting the learning trend of today, and most importantly ReSkills providing an opportunity for every individual for upskilling and re-skilling!

Reskills Trainer August

ReSkills invitation / Referral code: JG0JTK

So what are you waiting for?

Convert your free time into learning time. Whenever you’re free, whether you’re waiting for your friends in a cafe, sitting on a bus, or even waiting for a meeting, you can always learn from ReSkills App (Available in Android and IOS)

Wait no more, it is all about learning and it should not be stopped because learning is a never ending adventure.

By reading this, I wish to congratulations you have just unlocked a free one year ReSkills Premium subscription account. (click here to claim it) or use this Reskills invitation code: JG0JTK (Reskills referral code)

In this period, Reskills is also committed to grow together with us. They also pretty confident that you will have a precious experience, knowledge and learn some new skills from their e-learning platform.

ReSkills 4 Step Registration

In my opinion,

Since Reskills is offering 1 year FREE premium access now, why not you grab this opportunity to learn new things?

Sign up a FREE premium account, allocate at least attend a few sessions per week, pick those topics you interest or perhaps topics that you never.

Note that from 1st August 2021 onward, ReSkills no longer accept sign up from their website, you will require a referral code or an invitation to grab the free premium account. If so, you may use my Reskills referral code: JG0JTK to join Reskills e-learning platform.

Get your FREE 1 year premium account here: www.Reskills.com

]]>
5 Step To Design A Success B2B Marketing Funnel https://www.calvyn.com/b2b-marketing-funnel/ Thu, 15 Jul 2021 05:43:40 +0000 https://www.calvyn.com/?p=28127 In this B2B marketing funnel sharing, I am going to share with you several videos from Krista Neher about how to create a simple yet highly effective funnel that can be used to generate leads and sales for your business. (I have also blogged several topics such as Why Funnel Design Is Important? and Important Of Sales Funnel)

Create a Lead Magnet Lead magnets are the TOP of the Marketing Funnel! Lead magnets are a great resource for lead generation. They engage your audience and help you generate leads.

For example, a lead magnet might be a free PDF guide, white paper, or a checklist for how to manage your business. The lead magnet is just a small part of your lead generation strategy, but it is essential. You will learn more funnel strategies from below’s video.

B2B Marketing Funnel

What is B2B Marketing Funnel?

The B2B Marketing Funnel is the roadmap to a successful sales pitch. It shows you what your prospects and customers are thinking and doing as they move through the decision-making process that leads them to purchase your product or service.

In addition, it gives you a powerful tool for creating marketing messages that are guaranteed to resonate with your prospects and customers. The first step is to understand your prospect’s decision-making process.

Here we have 5 major topic to guide you on B2B Marketing Funnel:

  1. Connecting with Buyers Throughout the Journey
  2. Connecting Sales and Marketing
  3. Building a B2B Marketing Funnel
  4. Filling your funnel with webinars and events
  5. Productivity Pro Tips

Connecting with Buyers Throughout the Journey

Do you have a simple strategy based on your buyer journey? The B2B marketing buyer journey has multiple touch points. It is important to remember that B2B buying is a process; decisions don’t happen in isolation. Being in front of decision makers at the right times with the right messages is vital to your success.

Having a clear understanding of the stages of the buyer journey and how to influence them is key to creating a growing and scalable business. It starts with understanding your buyers and where they spend their time. Next, you’ll map out a plan that connects with buyers across their journey. This involves multiple touch points and channels.

In below video, you’ll discover:

  • The stages of the buyer journey
  • Researching your buyers and their interests
  • How to create a plan that touches each stage of the journey
  • Crafting your marketing strategy and approach
  • Considering multiple stages of the journey across touch points

Connecting Sales and Marketing

Sales and marketing should work together and complement each other. While they are each separate discipline, the best results happen when they are integrated. Marketing can speed up sales teams by building awareness, nurturing opportunities and even driving leads and conversions. A strong plan integrates sales and marketing for the best results.

This session will show you how and why integration of sales and marketing will grow your results faster. As you scale and grow your business, these complementary engines will propel your success. You’ll discover exactly how to connect the dots between sales and marketing to have both working in the same direction, growing your business.

In below video, you’ll learn:

  • How sales and marketing can work together to grow results
  • Connecting sales and marketing through the buyer journey
  • How to use sales insights to build your marketing content plan
  • Super-charging your sales team with marketing
  • How to build touch points and channels that connect with your buyers

 

Building a B2B Marketing Funnel

The B2B Marketing Funnel is about using inbound marketing to connect with and nurture buyers throughout their journey. It is one of the most effective ways to reach and convert B2B buyers. A strong funnel gives you the opportunity to scale and grow your business with predictable lead flow.

In order to get results, it must be well executed. A strong funnel connects various stages of the marketing funnel together to maximize results. This means using multiple channels and tools to attract, nurture and convert prospects into customers. Plus integrating your sales team into the process can maximize your results even more.

In below video, you’ll learn:

  • What a marketing funnel is and why you need one
  • How to create a marketing funnel
  • Channels to use at each stage of your funnel
  • Pro-tips to maximize your effectiveness
  • How to connect your sales team to your funnel

Filling your funnel with webinars and events

Webinars and events can be powerful tools to connect with prospects, nurture them and drive them to convert. They build your awareness in the community, position you as an expert and fill your funnel.

This webinar will show you exactly how to use webinars and events as a marketing strategy. You’ll get actionable pro-tips for everything from creation to promotion to post-event follow-up. If you are ready to use this powerful tactic for growth, don’t miss this training.

During this video, you’ll learn:

  • How events and webinars fit into your marketing strategy
  • How to create a successful event
  • Promoting your event (20+ ideas)
  • Closing and selling during the event
  • Post-event follow-up and conversion

Productivity Pro Tips

Do you ever feel like you have so much to do and not enough time? Digital marketing and social media require unique skills in terms of being able to multi-task, manage deadlines, deal with interruptions and use deep-thinking to grow results. It isn’t easy.

Productivity management isn’t about multi-tasking. It is about changing the way you approach your work to maximize your results. It is about investing in time saving habits, tools and technologies to get more done more efficiently.

Below video will cover:

  • Pro-tips to grow your productivity
  • How to approach your work to get more done in less time
  • Prioritizing how you approach tasks
  • Tools to get more done
  • Maintaining balance and reducing stress

]]>
Ecommerce Demand Generation Tactics https://www.calvyn.com/ecommerce-demand-generation-tactics/ Thu, 08 Jul 2021 06:32:11 +0000 https://www.calvyn.com/?p=28084 There are hundreds of ecommerce demand generation tactics out there. However, very few of these tactics actually deliver on their promises. In fact, most of them do more harm than good.

One of the biggest mistakes that e-commerce businesses make is that they focus on tactics that don’t work. So, what kinds of tactics work?

List of Ecommerce Demand Generation Tactics

Display

  • Build awareness in the market with targeted digital banners.
  • Retarget engaged business partner and customer prospects.

Content Marketing

  • Create authentic, interesting, compelling, helpful, optimized content to inform and engage.
  • Leverage unaffiliated influencers to drive awareness and demand.

Customer Review

  • On-site customer reviews of purchased products will build trust and loyalty.
  • Improves your organic search ranking for SEO.

Social Media

  • Drive awareness and engagement with social followers (Organic)
  • Ads based on demographic & firmographic attributes (Paid)

Search

  • SEO and optimized content strategy to attract traffic (Organic)
  • Bid-based keyword strategy to drive traffic to site relevant for new business partner or customer acquisition (Paid)

Email Outreach

  • Account-level email campaign to current business partners and customer who selling and buying your products.
  • Email campaign to your prospect that is not currently selling your products/services.

ecommerce

Display Advertising – Full funnel targeting

Display advertising across publisher networks is highly effective in targeting both existing and new business partners or customer.

Not only is it visually appealing which can increase brand visibility, but it also allows for precise targeting so you can tailor the message to the audience. For example, you can have a campaign message to target net new business partner and customer that may not currently be transacting with you and a different message, letting existing business partners and customer know the value proposition of the Why choosing your product/services.

Across social media platforms, such as LinkedIn, it’s also possible to target at a business partner level or an individual working for a business partner to serve up relevant contextual advertising.

Content Marketing should inspire and engage your audience

Content marketing is the creation of authentic, useful, educational or inspiring content your business partners will be compelled to engage with and which will ultimately drive them to your platform.

Content does not need to be tied to a specific product. It can include ideas on how to solve a problem that they didn’t know they had, or answer a question about a specific topic.

Content can be re-used across multiple channels in multiple formats including video, blogs, podcasts and infographics.

Influencers and small business partners can be really beneficial in creating great content for you. For example, unboxing videos and how to guides on YouTube or Instagram.

Business Partner or Customer Reviews – The power of peer recommendation

Business partner or customer reviews are a significant source of product information. Studies show they affect buyer’s likelihood to purchase a product so much so that one-point increase in product rating can increase probability of sales by 10%.

Owned Media

  • Reviews and ratings generated by business partners or customer who have already brought a product
  • Product test conducted by your subject matter experts
  • Product advocacy campaigns based on limited trials or product seeding.

Paid Media

  • Influencers conducting product reviews for you
  • Co-operation with price comparison platforms that often obtain customer opinions on the purchased products.

Google My Business Review

The primary objective of SEM is to build your brand and online presence. A secondary, related objective is to lead prospect business partners and customer to complete a desired call to action on your eCommerce landing page e.g. purchase

The goal of SEM is to make your website highly ranked within a search engine, so it shows as one of the first results that business partners and customer see. Ultimately making it more likely for them to discover you.

To increase the visibility of your eCommerce platform on a search engine, such as Google or Bing, you simply pay a fee. Business partners and customer searching for specific terms in specific locations, both chosen by you, are delivered a results page that prominently features an advert linking to a specific landing page you own.

Below are a few considerations when planning your SEM keyword strategy:

  • Ensure your content is related to the questions that business partners or customer will be searching for online and determine your keywords around these search terms.
  • Include keywords in your page content, titles, meta tags and URLs.
  • Leverage internal links to other areas of your site.

Be creative when choosing keywords for your SEM campaign. Consider what will entice prospective business partners and customer at different stages of their buying journey.”

Your checklist for search-friendly content:

  • Does the article answer a question?
  • Does it explain how to do something
  • Is it an “evergreen” topic that won’t quickly go out of date?
  • Is it suggested by Google?

Conclusion Ecommerce Demand Generation Tactics:

Demand generation tactics to Increase Your Ecommerce Sales That Will Actually Work above, I’ve outlined the key things that you need to do to increase your e-commerce sales.

While these tactics are a great starting point, you still need to put in the work. I’ve included the links to the best tools I could find to help you get started.

Display Advertising : Google Adwords, Microsoft Advertising

Social Media: LinkedIn Marketing, Facebook Advertising, TikTok, Snapchat and so on

Search Engine Marketing: Google Adwords, Microsoft Advertising

Email Outreach tools: MailingBoss, Aweber, GetResponse

Now you know the list of ecommerce demand generation tactics, hope you can execute it and gain more sales.

 

]]>
Ruckus Wireless Portfolio SE Pre-Sales Training Exam Guide https://www.calvyn.com/ruckus-wireless-portfolio-se-pre-sales-training-exam/ Fri, 02 Jul 2021 03:50:23 +0000 https://www.calvyn.com/?p=28108 I have completed this exam earlier, and if you follow my previous post, because of CommScope has acquire Ruckus, currently all the ruckus certification is fall under CommScope university. Hence I take part in the exam again, to re-certify my Wireless Portfolio Sales Engineer Pre-Sales Training Exam.

Ruckus Commscope Logo

Below is some of the guide you need before you proceed with the exam:

Q1. Which ruckus unleashed AP can be converted so that it is managed by the ruckus cloud or smartzone controllers?
A: Any unleashed AP

Q2. What WLAN control options can support a multi-site enterprise? (Select Two)
A: Smartzone, Ruckus Cloud

Q3. If you need both an indoor and outdoor AP in your netowk, which controller option must you choose?
A: Any controller option, ruckus swings all ways.

Q4. What are the benefits of BeamFlex+?
A: All of the above

Q5. Which wireless controller is appropriate for a customer who wants a physical appliance to manage up to 1000 access points?
A: Smartzone 100

Q6. What Solution is the best fit for a large SP thqt needs a flexible architecture, and deep features?
A: Smartzone

Q7. Which Ruckus Controller option was designed to fit the needs of an SMB with no IT staff?
A: Unleaashed

Q8. Which patented ruckus technology intelligently selects the optimal 2.4/5Ghz channel based on channel capacity prediction models?
A: Channelfly

Wireless Portfolio SE Pre-Sales Training Exam Certificate

Once complete, you will get this Wireless Portfolio SE Pre-Sales Training Exam’s certification straight away.

If you pursuing Ruckus’s certification, you may also be interested in my previous sharing on Ruckus ICX Implementor Study Guide and SmartZone SE and Partner Assessment Exam Guide. Good luck with your exam!

]]>
Ruckus Wired Portfolio Sales Engineer Pre-Sales Study Guide https://www.calvyn.com/ruckus-wired-portfolio-sales-engineer-pre-sales-study-guide/ Fri, 18 Jun 2021 06:56:26 +0000 https://www.calvyn.com/?p=28064 Last year I have taken this exam and completed the ruckus Wired Portfolio (ICX) Sales Engineer Pre-Sales Final Quiz, due to CommScope acquire ruckus, I have to re-cert this training exam. You may also take this certification via CommScope University.

Ruckus Commscope Logo

This latest exam consists of 26 questions. To receive credit, you must pass the quiz with a score of 80% or better. You have a maximum of three attempts to pass. You must pass with a score of 80% or higher to receive credit and your certificate.

Below question can serve as your study guide:

Q: The ICX 7150-48z, supports POE overdrive, is that 15.4?
A: Yes, overdrive is up t 45W over two pairs of car5 wiring

Q: The ICX switch support POE, POE+, POE overdrive, and POH (Which statement is true?)
A: All MutiGig ICX switches have the most complete POE offering, except ICX 7450-32ZP

Q: All ICX 7150 & ICX7250 switches have the option for redundant internal power supply redundancy. (Which statement is true?)
A: No, only the ICX 7150-48ZP can have redundant internal power supplies

Q: The ICX 7450 has optional ports-on-demand (POD) license
A: the ICX 7450 does not require POD licenses

Q: Do ICX switches support encryption?
A: Yes, ICX 7450 support MACsec and hardware module for IPsec

Q: The ICX 7750 is required for campus fabric. (which statement is true?)
A: Yes, the ICX 7750 is the control bridge of the campus fabric

Q: The ICX 7750 switch has the option for 10G stacking. (Which statement is true?)
A: This switch can only stack with up to 12x40G port

Q: All ICX switches support flexible authentication (8.2.1x mac authentication, and web authentication) (which statement is true?)
A: Yes, all ICX switches support FlexAuth.

Q: Any ruckus ICX switch can be deployed in a campus fabric, in stacks, or standalone switches. (which statement is true?)
A: Yes, any ICX switch can be a standalone, stack member, or in a campus fabric.

Q: Can the icx7150-48 z-series support up t 16×2.5g ports?
A: Yes, 16 of the 48 ports support 2.5G

Q: Campus fabric can support over 1,700 access ports? (which statement is true?)
A: Up to more than 1700 access ports

Q: The icx7150 switch can support up to four 10g ports. (which statement is true?)
A: Yes, except the compact model with only two 10G ports

Q: Does any ICX switch have the option for power supply redundancy?
A: Yes, all ICX switch families have at least one model that supports dual power supplies.

Q: ICX switches can support more POE alternatives than competitors including 60w and more.
A: Yes, ICX switches support POE, POE +, POE overdrive and poh. That is, 165.4, 30w, 45w and 90w.

Q: The ICX 7250 switch can support 40g, QSFP+ ports.
A: No, the icx7750 stacks with 10G stackports.

Q: Does the ICX 7150 family provide higher HA with redundant fans and power supplies?
A: Only the ICX 7150-48zp and ICX 7450 support ha and redundant power supplies and fans.

Q: Distributed chassis allows for ICX switches to stack across the campus?
A: Yes, distributed chassis allows for long distance stacking up to 10KM.

Q: The ICX 7150, 7250, 7450 switches have POE/POE+ and non-POE/POE+ models
A: Yes, all access witches have POE and non-POE options.

Q: ICX switches support mass deployment of switch?
A: Yes, via DHCP options.

Q: All ICX 7150 POE switches can run in fanless mode. (which statement is true?)
A: Yes, only selected models.

Q: Ruckus campus fabric allows a customer to manage their campus network as a single device.
A: Allow up to 1700 ports to be managed as one single switch.

Q: The ICX 7250 switch use port-on-demand (POD) license to enable 10G ports
A: Yes, a license is required to enable 10G speeds.
Ref: http://docs.ruckuswireless.com/fastiron/08.0.70/fastiron-08070-licenseguide/GUID-5158A085-3C85-4EE3-BA59-CB739C63EF34.html

Q: The ICX 7450 can be stacked using either 10G or 40G ports
A: Yes, ICX 7450 has more stacking options.

Q: The ICX 7450 uses an external power supply (EPS) for redundancy.
A: No, it supports redundant power supply

Q: All ICX switches can stack up t 12 units.
A: Yes, all ICX switches stack up to 12 units high.

Q: Can ICX switches can use the uplink ports as stacking port as well?
A: Yes, allows customers more deployment flexibility

After you complete the certificate, you will get a certification, mine as below.

Ruckus Wired Portfolio Certificate

If you are pursuing Ruckus certification, you might also interest in Ruckus ICX Implementor Study Guide and SmartZone SE and Partner Assessment Exam Guide. Good luck with your exam!

]]>
What is Search Engine Optimization? https://www.calvyn.com/what-is-search-engine-optimization/ Mon, 14 Jun 2021 05:58:11 +0000 https://www.calvyn.com/?p=28014 Not much people understand what is Search engine optimization (SEO) and how it works. SEO is designing your website to rank higher in search engines like Google, Yahoo!, Bing, Baidu, and other search engines. SEO is getting more traffic from the search engines to your website and improving the ranking of the site in the search results.

One of the most effective SEO strategies is to use keywords in your website content that are related to the primary keywords visitor are likely to type into a search engine.

what is search engine optimization

What is Keyword Research?

When a webmaster wants to increase the number of visitors to a website.

One of the first things he/she does is to discover the search terms that most efficiently drive them to the site.

We know this as Keyword Research. Keyword research is one of the most important first steps in search engine optimization planning.

The Importance of Keywords in Website Optimization In the context of optimization, keywords are the words or phrases that define the website’s content. Keywords are the tools that search engines used to match search queries with websites.

To identify the right keyword, we make use of keyword research tools.

keyword research can be a time-consuming process but the time invested in it will pay off in the long run as your site will begin to appear for more search terms.

How do search engine optimization works?

Search engines are not “black boxes” in which their algorithms automatically sort your incoming queries and return the best results to you. They are, in fact, like any other complex human-made technology, and they are continually evolving to meet the needs of the public.

After identifying the right keyword, we configuring the keywords in the page title, content, meta tags, and headers, optimize until your site ranks higher in the search results.

While we optimize our website, we had to make sure we use the keyword without over-optimization and do not violate Google’s guidelines.

We did not want to risk our website to get banned from search engine because of over optimization.

For example, if your website is about “property in penang”, you do not want to repeatedly use the same keyword on every page of your website because it might get your website banned from search engine.

What are the benefits of search engine optimization and how it would help your business?

It is one of the most cost-effective ways to drive traffic to your website and increase its visibility in search engines. SEO also provides a significant number of long-term benefits.

With SEO, your business gets to dominate search rankings and increase its visibility.

Thus enabling it to receive an influx of new leads as well as improve its overall conversion rates.

Several immediate benefits are:

Increases Website Ranking In Seach Engine Result  

With SEO, you can optimize until your website rank at first page in Search engine. It helps to improve the visibility of a website in the search engine results page (SERP).

Increase website traffic.  

Eventually when you rank high in a search engine, your website will get a lot of traffic.

In order to gain that kind of traffic, you need to go through all the steps of SEO. So, this is all about how SEO helps you get high ranking in search engines.

Increase of Conversion

Finally, improve in conversion, increase the sales and conversion to your website.

Type of Search Engine Optimization

Type of Search Engine Optimization

Until here, I believe you have basic understanding on what is search engine optimization. There are two most important factors in Search Engine Optimization, on page SEO and off page SEO.

On Page Search Engine Optimization

On page refers to the optimizing the content of the page itself; which includes elements such as content optimization, page speed optimization, website architecture, internal linking and pleasant user experience. It also includes elements such as search engine friendly URLs, image alt tags.

This means that search engine can easily crawl a website, index its content, and return a catalog of its pages, images, the behavior of visitors to the site,

Search engine will understand what is your website about, how well your website structured.

Off Page SEO

Off page refers to the external factor such as how other’s talking about your website, which refers to back link, social activity, social shares, mentions, and local citations.

Building back link will help your website rank higher; back links are links from other sites that point to your site. It is an external vote of confidence about the content of your site.

Search engines give more weight to sites that have a lot of back links. Building back links will also help your website go viral. When you build back links, you get more eyes on your website. Imagine, like everyone is talking about you.

Keep in mind that not all back link is helpful for your website, some of back link may bring terrible impact to SEO of your website,

So it’s important to know how to build quality back link for your website.

Conclusion

Now you know what is search engine optimization and how it works, If you are thinking about creating a website to get organic traffic, then you should definitely use the tried-and-true SEO methods. In the end, they yield the best results, at least in the long term.

If you are looking to improve your website rankings, you must focus on several points I mention above, such as keyword research, on-page SEO and off-page SEO.

If you need more knowledge, you might be interested to join my digital marketing course or search engine optimization course.

Hire a search engine optimization agency

Alternative, if you are new to SEO, it will take a lot of time to rank a website. So, I’ll suggest that you hire a SEO agency, to help your business boost its visibility online. Getting a good SEO company to work for you is the best way to soar in the internet world, let them do all the heavy lifting. This will not only help you get more traffic to your site but will also increase your revenue, it is a good investment thought.

SEO agency usually will help you create SEO optimize content, optimize your current website or webpage and build quality back links,

They will also organize some digital marketing campaign and make your website gain more good social signal.

]]>
What Is Social Media Marketing? https://www.calvyn.com/what-is-social-media-marketing/ Sat, 05 Jun 2021 14:28:54 +0000 https://www.calvyn.com/?p=28009 Imagine old days, if you looking to release a book and set up a blog, you’ll sure that you’ll be successful!

But you only worried about one thing, you don’t know how to ensure that your book reaches the right target audience who could enjoy your book.

During that period, however, there were only a few forms of advertisement available, like print ads, billboards, radio, direct mail, direct sales and the television.

What Is Social Media Marketing?

These options were pretty expensive, their effectiveness couldn’t be accurately determined, and they didn’t let you advertise your content to the appropriate audience, your book would never find the audience it deserved.

Can Digital Marketing Help You?

Now let’s have a look at the same scenario in the present day!

Alongside traditional forms of advertising, you would have access to digital marketing, a form of marketing that’s a lot more lucrative, inexpensive and configurable;

A marketing that would enable marketers to advertise their audience digitally using channels like search engines, websites, social media platforms, emails, etc.

Among these types, social media marketing (SMM) may catch your eye!

What Is Social Media Marketing?

Social media marketing would give you the opportunity to take advantage of social media platforms to advertise your content to a highly targeted audience.

It would help more people learn about your book, increase the interaction with your audience, it’s relatively inexpensive unless you go into advertising, and will help you get marketplace insights that might help in understanding your audience preferences better.

Social Media Marketing Certificate

FREE Social Media Certification

You may start by taking up some free digital marketing course and certification such as eMarketing or HubSpot Academy, to learn more about social media marketing.

Since you were already familiar with the concept of social media marketing, your next step was to learn about the different content you could post on social media.

Some of the most common forms of content that you could post would be images, text posts, polls, and videos

Social Media Advertising

Yet, over time, you noticed fewer people were being exposed to your content.

You needed to advertise your content for that you would need to use the advertising options provided by the social media platforms.

Like Facebook ads, Instagram ads, YouTube ads, LinkedIn ads, and Twitter ads.

And you’ll have to spend money on these ads, to spread your content, or to attract potential clients to your book. All these options are great.

Image Ads

Most advertising platforms offer users with several options like image ads, these ads involve the use of single or multiple images that are attractive and have the optimal amount of text.

It also has a call to action that encourages user interaction. You could use images from your book, advertise websites that sell your book and more.

Text and Post Ads

There are text and post ads, these ads could advertise posts or excerpts from your blog or your book, further garnering interest from an interesting audience.

Text ads are the most popular and cost per click, and they only charged you when someone clicks on the ad. This is a great option for bloggers who want to promote a new blog post.

Video Ads

You could also use video ads, you could use video ads that feature favorable reviews, customer testimonials to advertise your book, show your book trailer & to drive traffic to your book website so you can use it as a lead generation mechanism.

You Video Ads can placed on premium sites like YouTube, Instagram, Facebook, TikTok and many more.

Lead Ads

You could also use lead ads, through which you could collect information from users who are interested in a weekly newsletter or regular updates from your blog.

How do lead ads work? Lead ads are clickable ads that take users to a landing page where they can sign up to receive information from your company.

What else on Social Media?

But that wasn’t the only thing you could do with social media platforms.

You could create a brand for yourself and drive audience interest to it, engage with them, create an identity engage with content, finding content that works for you.

Social media platforms also allowed you the opportunity to target audiences based on demographics like their age, location, gender, and much more.

In time you saw an increase in the number of viewers coming to your social media page and by extension your blog.

You also saw an increase in the number of people who bought your book, skyrocketing your audience.

Here are some things you learned:

  1. To set goals that were quantitative, smart and follow a constant deadline.
  2. To understand his audience by engaging and connecting with them.
  3. To set up a social media calendar to plan competitions, polls surveys videos and more
  4. Using tools like BuzzSumo, IFTTT, Buffer and more, for lead generation creating email lists, setting buyer personas and more.
  5. To perform visual storytelling with the help of images and videos.

Social Media Marketing Course

But do you know what is social media marketing and how you can get so good it?

You can take up my lead generation using social media marketing course.

This course will enable you to have the skills to get good at social media marketing.

Checkout one of our free mini course “Social Media Content Strategies“, we give an introduction to all the major concepts of social media marketing.

Social Media Marketing 101

Is your business reaping the benefits of social media marketing? If not, you might be missing out.

Social media is a critical element in most companies’ overall marketing strategies. Some benefits of implementing social media include:

  • Social media makes it easy for you to regularly connect with current customers and prospects.
  • It provides a place where you can build out your brand and define yourbrand voice.
  • Paid advertising allows you to perform highly-targeted advertising campaigns that help you reach more of the right people.
  • Social media is a two-way channel that both allows you to talk to your customers and allows your customers to talk to you. Many people even use social media to instantly interact with a company or get quick customer service.

Let me share with you a brief overview of four of the most popular social media platforms for business: Facebook, Twitter, LinkedIn, and YouTube.

  1. Facebook as Social Media Marketing
  2. Twitter as Social Media Marketing
  3. LinkedIn as Social Media Marketing
  4. YouTube as Social Media Marketing

Facebook as Social Media Marketing

Facebook as Social Media Marketing

Facebook is the world’s largest social media network. As of 2017, Facebook boasted nearly 1.8 billion active users.

Because of this, Facebook offers you access to a volume of users unmatched by any other social platform.

Facebook works by allowing individual users, businesses, and organizations to set up profiles and pages.

Users can interact with their followers by creating posts that include everything from text and images to videos, GIFs, links, and more.

Facebook users can interact with posts by commenting, reacting (there are now six different emoticon reactions), or sharing posts.

Why Facebook Good for Business?

When it comes to using Facebook for your business, one of the platform’s standout capabilities is its robust advertising functionality.

Facebook is constantly collecting information about its users. When setting up advertising, you can use Facebook to perform highly-targeted campaigns based on things like age, geolocation, demographic, gender, education, job title, language, interests, and more.

This allows you to reach the right people with the right advertising at the right time.

Facebook advertising is versatile. You can create advertisements with specific goals, like getting clicks, driving website engagement, event responses, video views, and more.

Facebook offers metrics and analytics for measuring the success of your pages and advertising campaigns.

Twitter as Social Media Marketing

Twitter as Social Media Marketing

Twitter is unique in that tweets (posts) can be no more than 140 characters long.

This forces users and business to keep things short and to the point.

As with Facebook, Twitter users can post a variety of content from images and videos to links and polls (brief quizzes that allow users to ask questions and hear from other users).

On Twitter, users can engage with posts by liking, commenting, or retweeting.

Additionally, Twitter allows users to tag other users with the ‘@’ symbol and participate in larger conversations using hashtags placed in front of keywords (e.g., #digitalbusiness).

As of 2017, Twitter had about 320 million active users in its network.

Why Twitter Good for Business?

Because of its short-character formatting and the ability to tag other users with the ‘@’ symbol, Twitter is a great tool for interacting with customers and conducting customer service.

If a customer has a question and wants to avoid phone-based customer service, they may send a tweet directly to a company with their question.

If a customer reaches out to you by Twitter, and you handle their question swiftly, not only do you build trust with that particular customer, but you build your public image and rapport with anyone else following the conversation.

Like Facebook, Twitter also enables you to advertise through promoted tweets, accounts, and trends, all of which are designed to increase engagement, attract new followers, and build your brand online.

LinkedIn as Social Media Marketing

LinkedIn as Social Media Marketing

LinkedIn is the world’s largest online professional networking platform.

With more than 437 million global users, LinkedIn gives professionals and companies instant access to one another.

Like the other social media platforms we’ve touched on in this guide, LinkedIn lets users and businesses set up profiles and pages that allow other users to find, follow, and communicate with them.

Additionally, users can post text, videos, longer articles, and other types of content to their social networks.

Why LinkedIn Good for Business?

Because LinkedIn is a professional network, it provides a perfect venue for B2B marketers to market products, announce product launches, and perform lead generation.

As a professional network, LinkedIn is also good for posting articles that position your business as a thought leader in a particular industry.

Beyond this, you can also use LinkedIn to advertise job openings and research and hire great talent.

YouTube as Social Media Marketing

YouTube as Social Media Marketing

YouTube is an online, Google-owned platform for sharing videos. Users can create their own channels on YouTube and then upload, view, rate, comment, and share other users’ videos.

Today, the site has more than 1 billion users across the globe, far and away the largest video-sharing website on the internet.

Why Youtube Good for Business?

In the past, if you wanted to do video advertising, you’d have to pay television networks for brief TV spots.

Today, YouTube allows you to upload videos that customers or prospects can watch instantly, anytime.

YouTube is the second largest search engine on the internet. People use YouTube like they’d use Google, Bing, or Yahoo! to search, discover, learn.

If you’ve optimized your YouTube channel, gotten set up, and filled out your profile, YouTube makes it very easy for people to discover your videos and learn more about your company.

]]>