Digital Marketing Trainer https://www.calvyn.com Your Gateway To Digital Marketing Future Tue, 24 Nov 2020 04:43:07 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.4 https://www.calvyn.com/wp-content/uploads/2018/11/fav.png Digital Marketing Trainer https://www.calvyn.com 32 32 Meraki Power Injector MA-INJ-4-UK vs MA-INJ-5-UK https://www.calvyn.com/meraki-power-injector-ma-inj-4-uk-vs-ma-inj-5-uk/ Tue, 24 Nov 2020 04:43:07 +0000 https://www.calvyn.com/?p=27549 When we specs in power injector for Cisco Meraki’s access point, we might come across 2 types of power Injector, what the different between MA-INJ-4-UK vs MA-INJ-5-UK? If you remember my earlier post “AIR-PWRINJ5= vs AIR-PWRINJ6=“, this one has not much different from power rating, both support maximum power output of 30 watts, yet MA-INJ-4-UK have input current 0.8A and MA-INJ-5-UK have input current of 1.5A.

MA-INJ-4-UK vs MA-INJ-5-UK

Note that this also applicable toward MA-INJ-4-US vs MA-INJ-5-US (US’s power plug), MA-INJ-4-EU vs MA-INJ-5-EU (EU’s power plug), MA-INJ-4-AU vs MA-INJ-5-AU (AU’s power plug).

Differences Between Cisco Meraki Power Injector MA-INJ-4-UK vs MA-INJ-5-UK

In fact, MA-INJ-4-UK is for Cisco Meraki Access Point (AP) which requires a maximum 30 watt power output, but not using multi gigabit’s (Mgig) switch. From MA-INJ-4-UK datasheet, we can see MA-INJ-4-UK shows it compatible with Ethernet 10/100/1000 Mbit/s, full duplex.

ma-inj-4-uk spec

While MA-INJ-5-UK is use for Cisco Meraki AP which also require a maximum of 30 watt power output, but utilize the Mgig feature, mean the AP is connecting to a multi-gigabit’s switch, From MA-INJ-5-UK datasheet, we can see MA-INJ-4-UK shows it compatible with Ethernet 10/100/1000 Mbps & 10 Gbps Multigigabit Ethernet.

ma-inj-5-uk spec

 

Conclusion: The differences between MA-INJ-4-UK vs MA-INJ-5-UK is when Cisco Meraki AP that connect with Mgig’s switch, we recommend use MA-INJ-5-UK, if normal switch (10/100/1000), we can use MA-INJ-4-UK.

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Green Screen Alternative App For Content Creator https://www.calvyn.com/green-screen-alternative-app/ Sun, 22 Nov 2020 01:00:29 +0000 https://www.calvyn.com/?p=27535 As a Digital Marketing Trainer, I used to conduct online course and training video recording; during my recording, my background does not properly decorate, either at my own living room, bedroom somehow I record my video at the dining room.

To have a proper or professional recording, we usually think about green screen, to have such setup is difficult except you have a proper place and all the video recording equipment. Apart from recording, it also comes to the post recording session; which is editing, and by editing the video, remove green screen and adding background all require skills, is not something easy until I found XSplit VCam, a green screen alternative app for content creator, it make my life easy and I say these apps is really a gem for me.

green screen alternative app

Introducing XSplit VCam, Green Screen Alternative App

Here an app I am using since the beginning of the year, introduce the XSplit VCam, a powerful tool to change your background with just the webcam. For the best experience, XSplit recommend using this app with Windows 10, with at least an Intel 6 generation processor, with HD graphics or any Nvidia eight series, GPU and above.

After downloading and installing XSplit VCam. It will show you a calibration window to run hardware tests, also make sure that your webcam is connected during this session. On the latest release, it does not require you to login to the app, but if you want to log in, you can do so in the menu options.

XSplit VCam’s Add Background

Logging, in an account with a XSplit premium or VCam license, will remove the watermark at the right side of the main window. You can see all the background options available. If you stick with your original background, you can apply a blur to your background using the slider.

xsplit vcam add background

If you want to replace your background, you can choose a local media file or pull from the Unsplash online photo directory, you can even load a web page or a YouTube video as background, replacement backgrounds can be blurred as well.

XSplit VCam’s Setting

Finally, you can remove your background, similar to the effect of a chroma key. You can further adjust the settings by clicking on show setting in the main menu. We recommend leaving the hardware acceleration on automatic, but feel free to adjust quality options and choose if you want to have your chair removed as well. (This option best for gamer who have a wonderful gaming chair)

Xsplit vcam setting

XSplit VCam For Gaming

XSplit is a company where they develop app for gaming, to live stream the gaming. Their core product name Broadcaster & Gamecaster, if you will be gaming, while using XSplit VCam, XSplit recommend enabling Intel, HD, graphics and selecting that for the hardware acceleration.

XSplit VCam For Content Creator and Meeting

Now that you’ve set up XSplit VCam, you can use it with a variety of software, XSplit works with virtually any streaming software such as OBS and XSplit broadcaster, simply add XSplit VCam as a video source. XSplit VCam is also a great tool to use for video calls, you can deploy XSplit VCam as your video source for discord, Skype, Facebook, Messenger, Google, Hangouts WhatsApp, a much more. I personally use it at Cisco Webex and Microsoft Team, it works perfectly for me although the specification does not include Webex and Microsoft team.

(New) XSplit VCam Connect: Webcam

From content creation to business, XSplit VCam is a useful tool for all sorts of situations. The latest update from XSplit, they product a mobile apps name XSplit Connect, which allows you to turn your mobile phone into webcam.

xsplit connect webcam

This is great news for content creator like me because mostly our webcam attach with laptop are low quality, and I personally don’t feel want to spend extra just for an external webcam, hence I use application such as Droidcam as alternative workaround, make my mobile phone as webcam and unfortunately, not that stable, connection lost, streaming turn laggy and buggy. XSplit Connect Webcam come at the right time without extra charges, I can use this green screen alternative app together with my mobile phone as webcam.

Anyway, long story short, you may take a look on below video:

XSplit VCam’s support

Since I own a license, I have experienced some error and seeking for their technical support, seriously there is no 2nd doubt for their support. First, their support patiencely chat with me, provide me troubleshooting step, and I would say they know their product well, once I describe my issue, they know what happen and give me the solution.

How much is XSplit VCam?

Lastly, how much does it cost? XSplit VCam is FREE with watermark, if you would like to purchase the VCam license, they have several subscription plan, you may choose $5.95 monthly or $9.95 every 3 months subscription or $24.95 per year subscription or you even have a lifetime license with only $49.95 . My opinion, the lifetime subscription is consider a no brainer deal for such green screen alternative app. Do visit: https://www.xsplit.com/ for more info.

Tips: In case the promotion still available, is really subject to the availability, you can try your luck at StackSocial or any StackCommerce website, they are selling at $19 only. Do visit: https://stacksocial.com/sales/xsplit-vcam-lifetime-subscription

Update: Try BFSAVE40 or CMSAVE40 during check out to enjoy 40% off (Subject to availability on StackSocial)

 

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What is Localization SEO? https://www.calvyn.com/what-is-localization-seo/ Sat, 21 Nov 2020 03:44:41 +0000 https://www.calvyn.com/?p=27525 A lot is asking what is localization SEO, why it is important and how to perform localization for your business over search engine.

What is Localization SEO?

Local SEO deals with optimizing a web page for a specific location modifier keyword, a simple example: “coffee shops” would provide different results for different people as per their location, search engines pick the location information of the user via GPS or the IP address, depending upon this, they change the search results accordingly.

What is Localization SEO

These results, as we all know, can change even within cities itself, optimizing your page for a particular location is known as Localization SEO; this type of SEO is hugely popular with mobile-devices.

Importance of Mobile Devices
Close to 50% of all the web traffic happens via mobile devices nowadays and this number is going to increase in the future. People tend to perform location-based searches frequently via mobile. Therefore, in order to optimize for local SEO, businesses a must have a responsive, mobile-friendly website.

Google’s Mobile-Friendly Test Tool
You can always test your website’s look and feel on a mobile device by using Google’s free tool, Google’s Mobile-Friendly Test Tool; it provides a screenshot where you can interact with your website and note its functioning.

Importance of Localization
Search queries that are localized have a much higher intent than a non-localized query, people looking for “coffee shops near me” are more likely to make some contact with the shop, therefore it is very important to have a Localization SEO strategy already in place.

Snack-Pack Results
Let’s start with looking at how a localization-based SERP differs from the usual one; Google now provides a section known as “Snack-Pack” results, it consists of the basic information of a Business/Store/Shop, normally, only 3 best results make it into the Snack-Pack layout.

Example: When I search “Digital Marketing Trainer”, I will see my own GMB shows in the snack-pack:

Google Snack Pack

Google Snack-Pack
The biggest advantage is that even the 3rd placed Snack-Pack result is ranked higher than the 1st placed Organic result, by now you should know what is localization SEO, and this is why performing Localization SEO is soooo important for a business owner.

5 Step To Performing localization SEO.

Step #1 – Keyword Research
Of course, by now we have a really good idea on what all techniques can be used for keyword research, the only difference over here would be the usage of location in the keywords, example:

“Coffee shops in <city name>” – Too Broad
“Coffee shops in <locality>” – Better fit

Similarly you can combine your finalized keywords with various locations and get new keywords, of course, all other free Google tools like autocomplete and related searches can also be used to generate lots of keyword ideas, you can also put in your service keywords rather than business name along with location, like:

“Plumbing solutions in <locality>”

Remember to use as many variations of your service for better coverage of keywords, examples would be:

“Plumber in <locality>”
“Plumbers in <locality>” – Use plurals
“Plumbing in <locality>”

Step #2 – Google My Business Listing
For a query like, “<shop name> phone number”, Google’s SERPs include cards which provide a direct answer to the query, this clearly saves the user from one additional click or trying to find the answer within the Meta Description area of SERP. Do you know how Google is able to pull off such results?

Welcome to Google’s offering called, “Google My Business” listing. If you are interested to know more, I have a Google marketing course which covers this topic, a course that guide you how to optimize your Google My Business listing.

Google My Business Listing

Claiming your “Google My Business” listing is the most important part of Local SEO, much of your techniques would revolve around this portal, you can easily find which businesses have already claimed this listing. If your listing is not claimed, I strong recomend you to claim it, read more on my previous articles “Your Google My Business Listing Is Not Claimed

The steps to be followed are also pretty simple, you have to provide details like the name of your business address, contact information, etc. There are a host of other questions as well, like operating hours, category, etc.

The key over here is to maintain consistency. Apart from Google My Business, there is a range of other local directories as well, always maintain the same information over each of these portals.

You should also provide pinpoint information on the address of your business, use the maps to actually pin your location correctly, further optimization of this can be done via photos, additional phone numbers, additional services provided, etc.

Local citations refer mainly to your business’ Name, Address and Phone Number; collectively known as NAP. It is important to maintain a good structured presence of a NAP over the internet, the last thing you would want is inconsistent citations among various listings.

Step #3 – Local Citations
The main priority is to fix any incorrect citation, a simple way to find this is by performing a search with your <business name> + <old NAP details> if the result still shows various listings, then it is time to fix those.

Step #4 – On-Page SEO
This is again something which we have already discussed earlier, keywords in H1, Title, etc. but most handy would be the aite atructure.

Since there can be location-specific pages, it is always good to maintain different pages, this can be done during the site design stage itself, try maintaining one single page for a location; Also, choose to create a location page only if you have a physical presence in that location.

One should try to optimize their homepage with the location keyword, as we saw in the beginning, search engines provide results as per the location.

Step #5 – Reviews
Google cards have a designated area for reviews, tt is the job of business owners to keep interacting with their customers using this area, they must always be on their toes to respond to such reviews.

Google My Business Review

If a negative review is received, then a potential action item must be a part of the response, business owners can also use another tool called “Google Posts”. This service helps in maintaining a feed card exclusive to the business; It is like a micro-blogging platform only for the business owners to provide important updates to the users on the SERP itself.

Post will show at bottom of your listing, example:

Google My Business Post

If you keep your customers at the centre of each and every decision, you will probably be the next hottest thing on Google SERPs, this also the reason people learn what is localization SEO and it importancy, till then, I’ll bid adieu to you guys.

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Why Funnel Design Is Important? https://www.calvyn.com/why-funnel-design-is-important/ Thu, 19 Nov 2020 16:27:00 +0000 https://www.calvyn.com/?p=27521 You might think that the design of a funnel doesn’t really matter and you might be right – funnel design will not make a big difference if your offer is not irresistible and your messaging is not right. However, there’s a huge risk of leaving money on the table and losing out on potential customer by neglecting the design of the funnel. ?

If your funnel’s design is not good enough, you have the risk of losing your customers as they progress through the funnel. If their customer comes across something that’s confusing or hard to understand due to poor design, chances are they’re not going to choose you over your competitors.

funnels design

The main principles of sales funnel design are:

1. Virual Hierarchy

Visual hierarchy dictates the order that someone is going to look at the elements on your page. When you have a critical component of your funnel that you’re trying to direct your potential customer towards you’ll want to take advantage of design techniques such as color psychology to grab their eye.

2. Layout

The alignment of elements within your funnel is more important than you might think. Everything needs to work together in harmony in order to create a smooth experience for your potential customer and make it easy for them to proceed through the funnel.

3. Use of Space

When you create a sales funnel you should pay special attention to the white space or “negative space” around the elements of your design.

4. Typography

You need to consider what kind of emotions and feeling you want to evoke. It’s also important to consider readability at this stage as well.

5. Color

Just like typography color is a powerful tool in driving the emotional response of your potential customer. Did you know that strong blues represent trustworthiness? While orange is actually the most eye-catching color without appearing threatening.

By using design language that conveys your message to a potential customer, you’re increasing the chance that they’ll take the next step.

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3 Reasons Why Should Use LinkedIn For Your Business! https://www.calvyn.com/why-use-linkedin-for-your-business/ Fri, 13 Nov 2020 11:18:01 +0000 https://www.calvyn.com/?p=27513 As we know LinkedIn no longer a resume site anymore, it becomes a social media platform for professional. Today, I want to share you 3 quick LinkedIn marketing tips for why you should be promoting your business on LinkedIn. I have to admit, I never quite understood the LinkedIn concept, but as I’ve discovered how it really works, I realize that they’re is a ton of business to be made on LinkedIn.

linkedin for business

Today I want to give you a quick few LinkedIn marketing tips why you have to use this tool for your business. If you miss my previous LinkedIn marketing’s articles how to get prospect’s email and send them cold email? (here you go: How To Scrape LinkedIn Email) I have also updated the 2nd method using a plugin name Prospect Role.

Reason #1: Linked In has the highest earnings average compared to every other Social Media Site.

Research shows of the 3 Social Media Sites that most of us frequent, here is the average earnings per social media site:

  • Twitter ($58,000-69,000)
  • Facebook ($61,000 – 81,000)
  • LinkedIn ($89,000 – $140,000)

This is obviously the overall earnings when doing the average annual salary for the users. But the bottom line is that LinkedIn members have the higher level of disposable income, which means they have a greater capability to invest in different business ventures and partnerships, if they feel compelled to. Hence, if you also in B2B, LinkedIn have a bunch of prospect for you.

linkedin marketing

Reason #2: LinkedIn is the most Professional Social Media Network Out there.

If you’re looking to build a solid business with serious people, and those that have the “mindset” to succeed, LinkedIn is where it’s at.  However, you can’t plunge into the site and begin spamming people in hopes of them taking you seriously.  You have to prove your value and worth as well, and show them that you’re someone that you’re worthy of a business partnership!

If you want to stop dealing with tire kickers and wanna-be’s… then you need to begin focusing on building quality relationships with business professionals on LinkedIn.

linkedin lightbox

Reason #3: High Interaction amongst LinkedIn Groups

LinkedIn groups are the secret weapon to building relationships. You’re able to take part in discussions, share professional and high-quality feedback, connect with potential prospects directly, and share any links or relative information that you feel the audience can use that will make them take you more seriously.

LinkedIn groups have a pretty high interaction rate as opposed to Facebook’s groups.  FB groups have become the spamming epicenter where people just come to post but they don’t come to participate.  When it comes to LinkedIn, people are actively engaged in conversation, connecting and contributing in a way that genuine relationships can be established.

As you can see, there are obviously many more reason why I’d suggest you use LinkedIn for your business, but to give you a step-by-step guide on how to actually use LinkedIn, I’ve put together a training for you that will walk you through and show you the way.

LinkedIn course is one of my training roadmap. It will become part of my social media marketing course soon, or perhaps a basic individual LinkedIn marketing course guide you the basic, how to create an outstanding LinkedIn profile including optimization.

If you have LinkedIn’s account, connect with me, Calvyn Lee.

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15 Best Practice & Tips for Business Blogging https://www.calvyn.com/best-practice-tips-for-business-blogging/ Mon, 26 Oct 2020 14:08:32 +0000 https://www.calvyn.com/?p=27467 Blogging, just like those outdated fashioned forms of communication called books and newspapers, need to be reader friendly. But while those other two media have had centuries to figure things out, blogs are relatively within the pass 10 years. However, the basics still hold true: compelling content (or, as an old editor of mine used to put it: “Tell me something I don’t already know.”), make it easy on the eyes and be clear.

Business blogging Best Practice

That being said, there are many aspects unique to blogging, and especially to blogging about your own business (We call it as business blogging). Here, then, is a list of what to do and what to avoid for creating a successful business blog.

Here have 15 Best Practice & Tips for Business Blogging

  • Plan your blog. Keep in mind your company’s mission statement and business plan.
  • Have a rational idea of what outcome you want to achieve. Such as increased revenue? or expanding your customer base?
  • Define who your ideal reader is and then write posts to appeal to him or her. To the quote from Wakeman: “If you make dog food, don’t talk about dog food. Talk about dogs.”
  • Write up a list of keywords and phrases that describe your business. Test them out on Google’s free Keyword tool and then be sure to use them in your writing. But do it without using jargon.
  • Newspapers run photos of their columnists to build relationships with their readers. Do the same and attach the author’s name. Photo worth thousand word.
  • Find a posting schedule you can live with and try to stick to it. The biggest reason people read newspapers is habit. For example, you want your blog readers to develop the habit of expecting something from you every Wednesday at 2:30 p.m.
  • But, if you have nothing to post, skip it. Don’t for the sake of posting a blog post, you post junk just to stay on schedule.
  • Just like an entire newspaper page of nothing but text scares readers away, keep your posts short. If they run long, break it up into brief paragraphs, use bullet points, insert photos or videos, etc.
  • Blog on your own site. Yes, free ones exist but someone going to “Blog.MyBusiness.Com” isn’t helping traffic (or business) at “MyBusiness.com”.
  • Blogging is also considered a form of social media networking, so give your readers the ability to network. Install sharing plug-ins and widgets so your fans can tweet, post your content to Facebook, recommend it on LinkedIn and so on.
  • Offer an email list so people can get your posts sent right to their inbox. Not only is it convenient, but it also builds up your customer database.
  • Along with setting aside time to write and post your blog, make sure you take the time to market it through your own social media assets.
  • Take time to respond to comments and questions. Unlike the Letters to the Editor page, social media is a two-way street, and letting your readers know that you, in turn, read and value their comments, will help cement your relationships.
  • If you run out of ideas, ask your readers.
  • Give it time! Just like in life, it takes a while to build real, strong relationships.

Well, hope the above 15 business blogging best practice will able to help you plan ahead on your blog.

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Keyword Tracking & Keyword Ranking Tools for SEO https://www.calvyn.com/keyword-tracking-keyword-ranking-tools/ Sat, 26 Sep 2020 13:40:04 +0000 https://www.calvyn.com/?p=27407 According to the researches, it shows that around 90% or more of the people are leveraging search engines like Google, Bing, Yahoo, Yandex, Baidu to locate information online. Researches are also showing that about 80% of the people will click on one of the three first search results, and if you’re not on the first page, and of course, if you’re not on the first page, you already expect there is very less traffic will reach your website from search engines. Not only search engines are directing traffic to your website, you also have links from referring sites/blogs/forums etc, and people will also arrive at your site directly, by typing the URL in their browsers.

Keyword Tracking & Keyword Ranking

As you can gain a fairly extensive amount of traffic passively, just by having your site adapted to the search engines, and having your website appearing at the first search results. That’s the reason companies and businesses are doing “SEO” (Search Engine optimization), they understand the important and SEO and willing to invest into it.

Basically, what this means is that companies are improving the structure, content, and linkage of their websites, in order to have better adapt to the search engine ranking algorithms, and so to appear on a higher position on the search results.

The SEO process has the technical stage of technically adapting your website to search engines, simply put, making your web a Search Engine friendly site. This is achieved by using On-Page optimization, a few simple steps such as adding the correct HTML titles to web pages, adding matching META descriptions, creating a site map and etc. All these relatively simple steps will make your website more open to search engines recognition, more accessible, the content will be better categorized and described, and search engine will have better understanding on your website, the information you want to deliver for the visitor and rank you higher in the search result.

Seo Friendly Website

We usually optimizing a website starts by a research, usually a “Keyword Research”.

This means that you will identify the search terms people are using when searching and arriving at your website, and you will cross check these keywords with another important information such as how many pages per visit were viewed, how much time every visitor spent on your website, and what is the bounce rate (bounce is a term used for a situation when a visitor exits your website after viewing a single page only, presumably understanding your website is NOT what she/he were looking for).

We also cross checking your current traffic information with the initial keywords list you have will allow you to understand what people are searching for, and what content on your website they view. You can also learn about “wrong” keywords such as a word showing your website first with the search engine, but turns that it has a bounce rate of 99%, meaning only 1 out of 100 people actually viewed over 1 page on your website, when arriving to your website searching for this keyword.

Creating the optimal keyword list is a matter of research, experience, skills and knowledge. Once you have created such a list, start the process of tracking the positions of your website according to your keyword list, and in parallel starts the process of improving the positions and ranking of your site with the keyword list.

Promoting a keyword can be done in many ways, which are the skills of the SEO professionals, and the process constantly monitors the results of the SEO process both based on the analytic traffic information, and on the other hand based on the location of your keyword ranking positions. The Keyword tracking process monitors the location of your website in the search result according to your keyword list, and provides information about the rise or fall of your keywords, the history data of the position of your keywords etc. Tracking this information provides you a very easy, clear, and effective induction about how the SEO process is really working for you.

The Optimal Keyword tracking tool should be able to manage the keyword tracking process with ease, without consuming any maintenance time, without extra configuration required, and should also provide history data, clear reports and intuitive charts. Of course some high-end Keyword tracking tools are also providing additional features such as keyword research tools, keyword ranking tools ,indexed pages information, KEI data, and more, but at the end only the SEO professional are using these features, while most of the people will only require the most basic capability of key word tracking, with the lowest overhead required. A keyword tracker solution that runs automatically, creates the basic reports and alerts a user when a change occurs, is the optimal solution for Keyword Ranking.

Seo Report

Well, now you know the important of search engine optimization, which involves keyword tracking, keyword research and keyword ranking strategies, by leveraging different SEO tools, you can improve your website ranking. If you every wish to learn search engine optimization course, I would recommend you to join my Digital Marketing Course. Or if you don’t plan to learn, while looking for a SEO practitioner to improve your website ranking, feel free to reach me, I have several SEO tools able to help you improve your website ranking.

Contact Calvyn Lee

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What to Expect from SEO Agencies https://www.calvyn.com/what-to-expect-from-seo-agencies/ Fri, 25 Sep 2020 14:23:23 +0000 https://www.calvyn.com/?p=27402 There is a growing awareness among businesses and companies regarding the importance of SEO and how it is one of the most efficient means of increasing visibility in terms of search engine results. Most of the industry experts are of the opinion that the best option is to seek the services of a good professional agency that excels in SEO services and has lots of experience in the field. We can certainly expect such companies to boost the position of the company website.

SEO Agency

Most of the SEO experts tend to work their magic and provide higher ranked search pages by incorporating the most suitable keywords in the website’s content. This is a lot tougher than it sounds and the process of adding suitable keywords to the mix for the search engine to recognize may differ. However, it would be wrong to expect results overnight. SEO works slowly but efficiently and if any SEO firm states the contrary, you can be rest assured that they cannot fulfil your requirements and are simply making hollow promises. This is owing to the fact that there are over three hundred individual factors that affect the website rankings in the search engines, and it is not possible to meet all the criteria.

Necessity of Thorough Research

The mark of a good SEO agency is research. Any professional and expert SEO firm will first examine your business, inspect the profiles of your competitors and then choose the keywords that would have the desired results. This sort of an agency would well know the tools necessary for performing extensive research of the keywords, and then use them effectively to arrive at the most suitable keywords that might improve the flow of traffic to the website, thereby increasing the rate of conversion. (example tools like Ahref, Moz, Semrush and Ubersuggest)

Optimization Services

SEO always involves the optimization of the site with the help of on page and off page optimization techniques that tend to differ. It is the job of SEO expert to ensure that the website contains every single shred of relevant data that the visitors to the site are going to find useful, engaging and informative. It is important for the SEO websites to be made user-friendly and the overall design of any website holds a lot of significance when it comes to making it user-friendly.

A website that does not boast of a good design and is very haphazard will serve to frustrate its visitors who will be unable to navigate it properly and find the content they need. In the end, they will have no other option but to move to one of the other websites, possibly one that belongs to their competitors. When you select an SEO agency for your company, they will probably be in a position to recommend the ideal design for your website.

Content Marketing Agency

Harnessing Social Media Power

You can promote your website using the power of social media. In the modern age, social media websites play a huge role in bolstering the popularity of a particular website and it has been realized that usually such traffic leads to superior rates of conversion. The digital marketing agency that provides SEO services must help the user in exploiting these sites to the best of their advantage. Moreover, the metrics of the site need to be monitored on a regular basis. It is up to the service provider of the site to show how the techniques that have been adopted and employed by them are capable of affecting the results. The two most important factors that require regular monitoring for the same purpose include subsequent conversions and click rates.

Portable Viewing Enabled

One of the aspects that SEO deals in is the viewing experience of the website and all the latest websites and blogs can get their size optimized for their portable devices (mobile friendly). It has been found that a large number of people nowadays are using mobiles devices to log onto the Internet and this is why it is important for you to seek out the help of SEO services that ensure the mobile-friendly and mobile responsive feature of the site.

Digital Marketing Agency

The company needs to always pick an SEO firm that is well acquainted with the right current techniques, and all the essential search engines continue to use search algorithms whose primary purpose is to improve user experience intending to eliminate any sites containing spam. Thus, it is essential to seek a digital marketing agency that remains aware of the present trends of the online search world and is in a position to change their techniques as per the needs of the client.

Additional tips from myself. When someone told you he is a SEO expert, first thing first is to ask for his website, or his company website. Ask a few questions such as what keyword they are ranking right now, and briefly use some back link checker to see how many back links they have. Result does not lie, a real SEO practitioner or someone who pro-claim them self as expert is very easy to identify. If you every look for SEO agencies in Penang or within Malaysia, I can recommend you a few real expert.

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Bengkel Digital Marketing 2020 https://www.calvyn.com/bengkel-digital-marketing/ Sun, 13 Sep 2020 11:13:25 +0000 https://www.calvyn.com/?p=27199 Last month, I have been invited as “Penceramah” (Lecturer) to conduct a digital marketing course name “Bengkel Digital Marketing 2020” to a local college community – Kolej Komuniti Tasek Gelugor (KKTG) at mainland, Penang.

Bengkel Digital Marketing

KKTG is a college where they provide quality education and technical training to improve a student’s technical skill. For this digital marketing workshop, 15 students from pastry certification course as well as 5 students from Air-cond certification course.

Kolej Komuniti Tasek Gelugor

When I reach this college community, they are at Jalan Teluk Air Tawar, Taban Air Tawar Indah.

Calvyn at KKTG

Next to the entrance, there is a small cafe, consider the college’s cafeteria. According to the in-charge person, they used to bake the pasty and sell in this cafeteria, the college also encouraging the student to bake the pasty and sell it, train them to be an entrepreneur. It also makes sense when I speak with the in-charge person, the college has 4 day practical session and 1 day lecture session; if the student eat all the pastry they make, I believe you can imaging all their body size. (Just joking).

Speaking on entrepreneurship, if you can see outside the college, there is a burger stall? The in-charge person says they used to have student sell burger at night and their unique selling preposition is the bun is made by them self. This is really a very good business strategy for a college, yet due to that area is consider a low income area, community member around that neighbourhood does not have high spending power, so their business is not that good.

In my opinion; is lack of marketing and publicity. If college can leverage on digital marketing strategies, leverage on student to viral it, I believe people from next neighbourhood would willing to travel and purchase their pastry.

Kolej Kominity Tasek Gelugor Cafeteria

What This Bengkel Digital Marketing Covered?

During this Bengkel Digital Marketing workshop, I had deliver a few topics such as fundamental of digital marketing, social media marketing such as Facebook and Instagram, each participant manages to create their own Facebook fan page for business as well as Instagram account for business.

Apart from this, each participant also learns website marketing, how to set up their own business website, lead capture page for email marketing and also on page search engine optimization such as title and description for their website.

Kolej Komuniti Tasek Gelugor Computer Lab

The college has very well equipt computer lab (they are using IBM computer), also a fast internet connection (Speed test 30Mbps-50Mbps). Approximate 30 computer in the lab and because of social distancing, we could not fully utilize all the seats.

Bengkel Digital Marketing KKTG

For this Bengkel Digital Marketing workshop, because of all the participant is Malay, I am using bahasa Malaysia to conduct; is consider a breakthrough for me as I never conduct any class using bahasa Malaysia earlier, most of my class are in English and done once mandarin class in Johor. I would say my bahasa is not that fluent, lucky the participant able to understand and enjoy the 2 day class. Thanks to some participant for giving positive review too.

participant facebook review

Afiqah says: “Clear description in digital marketing, supportive and ready to help if you do not understand something.”

participant facebook review

participant facebook review

Hanani says: “the description given by Calvyn Lee is very clear .. and fun to learn with Calvyn”

participant facebook review

participant facebook review

Appreciate for your wonderful comment & review, looking forward to have next bengkel digital marketing workshop with KKTG again in near future.

 

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How I become a PSMB / HRDF Certified Trainer https://www.calvyn.com/how-to-become-a-hrdf-certified-trainer/ Thu, 03 Sep 2020 14:22:46 +0000 https://www.calvyn.com/?p=27181 As I mention in my previous post. I become a certified MDEC’s Trainer for eUsahawan program in 2018 before I venture in as a HRDF Trainer. Prior to join the HRDF train the trainer program, I have several training experiences as eUsahawan trainer. (Refer my previous post How I Become A MDEC Trainer)

Meantime, in 2019, I take part in the trainer the trainer program organize by PSMB (Pembangunan Sumber Manusia Berhad), a human resources ministry in Malaysia, certified as a HRDF trainer (Human Resource Development Fund) in June 2019. As a HRDF certified trainer, I am qualified to organize corporate training either directly with the corporate company or work together with HRDF appointed training provider to organize training based on my specialization. Example Digital Marketing Course is one of the program I specialize in.

So if you are a passionate person toward your industry, you have an expertise, a pleasant experience to share, willing to knowledge transfer to people who need? There are many people in the corporate world hunger for knowledge and willing to pay you, listen to you and learn from your subject matter. Well, if you know Chui Ling, you may listen what she say about HRDF trainer course.

So How To Become a HRDF Certified Trainer?

So would you like to become certified and accredited trainer with HRDF? Want to know how to become a HRDF certified trainer? You may join the trainer training program called trainer the trainer program (or TTT’s course), in train the trainer’s course, you will learn how to develop your own training program, to position yourself as a professional corporate trainer, include personal branding, how to market your training program and be seen as an expert in your industry.

During trainer the trainer program, you will learn topic such as how to plan adult learning, conduct training need analysis (TNA), how to design competency base training program & conduct competency based training program as well as asses participant’s competence.

Franky, it does not matter you are an engineer, salesperson, college lecture, a manager or even a retiree, as long as you have passionate to teach, you can join the train the trainer workshop, I would say anyone at least have 7 to 10 year working experience, you can become a HRDF certified trainer and help a lot people in your industry, become a recognize subject-matter expert.

Train the trainer presentation

Train the trainer’s course is a 5 day workshop, as the master trainer will guide you through some standard flow on how to create your own course, activity, group assignment and last day of the workshop, you have 15 minute to present any topic of your field base on the guideline given during the course.

In my choice of topic, I have 15 minute to present my subject matter, “The important of sales funnel” (refer picture above), during this last day, I also have a chance to see other’s participant presenting, and also topic of their choice. Is a salutary experience to learn from others, especially to know their expertise and their field.

Train The Trainer Group Photo

End of the day, the master trainer announces that everyone has passed the train the trainer program, we will only receive our official certificate from HRDF after a few weeks. Below is the train the trainer certificate I receive and TTT/24262 is my certificate number. Now I am officially a certified HRDF trainer, I am eligible to conduct corporate training with the topic of my expertise.

HRDF Train The Trainer Certification

The New Trainer Development Framework

Well, the train the trainer program and certification is straightforward at this moment, yet suppose this year 2020, HRDF will have a new development framework whereby the process will be different and the passing process will be more difficult to ensure the quality of the trainer. Because of MCO (Movement Control Order) this year, and such a pandemic moment, HRDF postpone the new trainer development framework to 2021.

Which mean who ever interested to become a certified HRDF trainer, you will still go through what I describe earlier, join the trainer the trainer program, a straightforward 5 day certification course, and next year will be a different story 🙂 Hope my sharing above guide you how to become a HRDF certified trainer, good luck for your trainer career.

Contact Calvyn Lee

Anyway, if you interest to look for Digital Marketing training for your corporate marketing training, or you are seeking for team building trainer or facilitator in Penang. Please do not hesitate to contact me.

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