Digital Marketing Trainer https://www.calvyn.com Your Gateway To Digital Marketing Future Sat, 06 Feb 2021 12:23:32 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.2 https://www.calvyn.com/wp-content/uploads/2018/11/fav.png Digital Marketing Trainer https://www.calvyn.com 32 32 Claim Your Brand On Multiple Social Media Network https://www.calvyn.com/claim-your-brand-on-multiple-social-media-network/ Sat, 06 Feb 2021 02:38:53 +0000 https://www.calvyn.com/?p=27787 For most businesses, creating and maintaining a social media presence has an exceptional benefit – that of generating leads.

But let’s start at the beginning; In order to turn social media into effective lead generation tools, you first need to generate an audience, example:

  • Fans for your Facebook business page
  • Followers for your Twitter account
  • Followers for your Instagram account,
  • Company page on LinkedIn
  • YouTube Channel
  • TikTok Channel
  • Xing
  • Pintest
  • VK
  • Reddit
  • Snapchat
  • and even WhatsApp business account

Claim Your Brand On Multiple Social Media Network

9 methods to increase your reach on social media network

Once you have all this social media network, you may follow this 9 method to increase reach.

1 – Optimize your profile and online presence

First and foremost, you need to make sure that your presence is optimized.

Your profiles and the “About” pages of your social media accounts should be complete: include a clear and concise description of your business, your business logo, attractive cover photo, contact number and your website URL.

2 – Promote your social media accounts everywhere

Promote your business on all of your social networks account: on different pages of your website, on your blog, on the facade of your store or offices, on print ads, on your business cards, in your e-mail marketing messages, and your email signature too.

Many social media networks offer official “Follow” buttons that you can integrate into your website and blog.

If they don’t have one, you can create one yourself and direct them to your social media accounts.

If you refer bottom of my page, there are several icons such as Facebook, Twitter, Google Page, and Instagram all link to my social media account, respectively.

3 – Share useful and valuable content

It’s not enough to promote your presence, you also need to make sure that your presence is worth following. Your tweets, your posts on Facebook and your news on LinkedIn must therefore offer useful, valuable and engaging content.

Avoid content focused on your product and compose your posts with informative content with the potential to attract more fans and subscribers.

Audiences follow brands on social media because they’re looking for useful information, not just to see your product being promoted.

Regularly assess engagement to determine what content works best for your audience.

4 – Insert social sharing buttons in each content

You need to promote your presence on all available media, but also make it possible for your site visitors and subscribers receiving your emails to share your content with their own networks as easily as possible.

social sharing plugin

Add social sharing buttons (for example, “Share on Facebook”, “Click to Tweet) to all your content:

Make it on every blog post, in your emails, on landing pages offering to download an eBook or webinar, the pages of your eBooks.

May use social sharing plugin (if you are using WordPress like mine). I am using Monarch social sharing plugin from Elegant Themes.

5 – Find, follow and establish relationships with influencers in your sector

Use tools like Twitter Search, and Tweet Grader to classify other Twitter users in your business.

Follow them, participate in discussions and start conversations.

Finally, follow some of the people your followers (and the people you already follow) are following too!

6 – Interact with your subscribers

You must regularly share informative and inspiring content, but also monitor your presence and interact with your fans and subscribers.

Ask questions, be approachable and responsive, and participate in discussions to create a presence your fans will want to follow.

This increases the engagement of your audience, and in the long run increases your leads.

7 – Create a personalized home page on Facebook

Create a custom landing page tab on Facebook that will greet first-time visitors.

Then set the page as your “default destination tab” (the option is available in “manage permissions” when editing your page) and use this tab to encourage new visitors to immediately click Like!

8 – Offer advantages to new subscribers

Studies show that 58% of Facebook users expect exclusive deals on Company Pages.

Consider running promotions and offers that will be exclusively for your fans and followers on social media.

Create a contest on Facebook, also launch an offer on Twitter, which only your followers will be able to obtain.

Regardless of your strategy, users will need to follow you in order to receive specific benefits.

9 – Make use of social locker tools

These are advance strategies, you may provide some lead magnet, such as FREE ebook, voucher or trial services for your audience;

builderall social locker

In order to get it, they require to LIKE and SHARE before they were able to get it.

I am using Builderall‘s social locker for my digital marketing campaign.

Claim Your Brand On Multiple Social Media Network

As a conclusion, we can see that social media account is very useful, ton of new potential audience and follower you can build daily.

If you are aware on omni channel & multi channel strategies, you require to leverage on all this social media account.

Mean that no matter which social media your visitor use, they can find you there.

Indirectly also create another trust, brand awareness toward your audience.

For example, you may find me at

How many social media network should I claim for my business?

If you are new, I would suggest you claim your brand on multiple social media one by one, one at a time.

Just list out the top 5 or 10 Social Media Network that your audience will be

Sign up one by one by one, optimize it, and follow the 9 method above to increase your reach on social media network.

Do You Know?

By having your profile appear in multiple social media will also help your search engine optimization?

Claim Your Brand On Multiple Social Media Network” is one of the checklist in my 100+ SEO Checklist.

comprehensive seo checklist

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4 Reason Why SEO Important For Your Business? https://www.calvyn.com/why-seo-important-for-business/ Sun, 31 Jan 2021 15:35:22 +0000 https://www.calvyn.com/?p=27646 Business owners will often hear about SEO (Search Engine Optimization) and how it is one of the most important marketing techniques a business can use as it looks to make a mark in the niche. See MOZ for a beginner’s guide to SEO

Well, there are many reasons for its importance, and it’s best to understand this as soon as possible why SEO important for business.

Here are some of the key reasons for why SEO is a must and should be used as a marketing tactic while pursuing new leads.

Why SEO Important For Business?

4 Reason Why SEO Important For Business?

1) Higher Conversion Rate

The conversion rate you are progressing towards will always matter because you are aiming to focus on the bottom line. Those who aren’t focusing on the bottom line will be the ones who are going to struggle the most. A company, such as Blue Corona, has dozens of clients with website conversion rates that exceed 15%!

Think about this and then use SEO to earn more in a shorter period.

Most businesses will spend a lot of money to hit specific conversion numbers, but those aren’t enough at the best of times. Focus in on this and look at going with a solution that is to the point and won’t create issues.

2) Free Leads

You will want free leads and what better way to do this than to go with SEO? It is going to be a real game changer for you and is going to make life easier as you hope to progress.

Those who aren’t getting free leads will hate the direction they’re going in, and that will never work out as intended.

It is best to use SEO and progress with the help of leads that aren’t costing a penny. Even those who decide to hire an SEO company will come out on top because the ranking is going to stay for a long time and leads will continue to come in on a regular basis.

3) Targeted Leads

The third reason is knowing you are going to get meaningful leads rather than random customers who won’t buy or won’t be interested in what you are saying. Lead-generation

This is a real issue with other options and isn’t something you want in your life as a business owner.

Go with a solution such as SEO so you can get those targeted leads. When you are getting leads that are interested, you are not going to sell as hard, and that means more money is there to be made.

4) Builds Brand Credibility

A business is going to struggle if people aren’t aware of it, and that can happen for those who aren’t using SEO. The main thing to look at is building brand credibility through a proven marketing option such as this one. It will help bolster the business and its online presence.

Short-term results aren’t worth it at the best of times, so losing focus on why SEO helps is the reason people struggle.

Building the brand is one of the best things a person can do, and it is a good starting point for any business. Look into SEO and notice how your target audience will begin to recognize the name and all that it has to offer. See HubSpot for a 6-Step Brand Build to Grow Your Business on a Budget outline.

Finding a quality agency is too all important to increasing your brand. Incompetent agencies will hurt your brand and take your money. So it’s imperative that you seek out a quality company, such as Excited Links SEO, and digital marketing agency.

As A Summary Of Why SEO Important For Business

These are the main reasons why SEO remains an important cog in the marketing machine for business owners who are looking to take the next step. Yes, marketing isn’t easy, and many wrinkles come along with it, but one of the finest options up your sleeve will come in the form of search engine optimization.

Don’t toss this away and ignore it because there is value to be had for those who want to maximize their options and get more out of it.

Look into this and ensure you are on the right path. Now you understand why SEO important for business?

Well, if you wish to learn more on SEO or wish to perform search engine optimization on your own website, you can follow my comprehensive seo checklist, it is not difficult as you imagine.

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100+ Most Complete & Comprehensive SEO Checklist https://www.calvyn.com/comprehensive-seo-checklist/ Sun, 27 Dec 2020 13:02:56 +0000 https://www.calvyn.com/?p=27656 Since I started my digital marketing journey in 2007, I have tried many SEO technique.

Most of the techniques include white hat and even black hat tricks!

My website daily traffic went from zero to a few hundred thousand until a few times my shared hosting suspended my account because of massive daily traffic with a reason of over use server resources.

From all this year, I have gained a lot of experience and compile my self a comprehensive SEO checklist that every website need.

Note: I will more bias into the content management system using WordPress. If you are using others CMS or custom build website, you may use below SEO checklist as a reference, this SEO checklist will applicable for any kind of website platform.

comprehensive seo checklist

List of 100+ Comprehensive SEO Checklist

All this 100+ checklist can split into several categories :

  • Fundamental of SEO
  • SEO Checklist For User Experience
  • SEO Checklist for Website Performance
  • Technical SEO Checklist
  • Technical SEO Checklist
  • SEO Checklist For Content
  • On Page SEO Checklist
  • Off Page SEO Checklist
  • Local SEO Checklist

Fundamental Of Search Engine Optimization

For Fundamental Search Engine Optimization, we focus on below setting:

1. Install Google Tag Manager (GTM)

Google Tag Manager help you manage all the tags. It helps to improve your website speed, as the tag management takes all the tracking codes that are in your header tag and it combines them into one little JavaScript file.

Google Tag Manager

Using GTM, you can easily configure without need your developer team to add on those tracking code into your website. Example your analytics code, AdWords tracking pixels, Facebook pixels and all kinds of code for tracking conversion and remarketing purpose. During your page loading, all this code has to be loaded 1 by 1, yet by using GTM, it pulls just 1 code where contain all this tracking features.

Setup Method: Can be manually set up or using Google Tag Manager WordPress’s plugin.

Tools:


What is Google Tag Manager?

2. Setting up Google Analytics (GA)

Google Analytics is a tool that able to track your traffics, we also use it to measure our marketing ROI.

It is a tool with more user oriented, let you monitor how your visitor interact with your website.

Google Analytics

Setup Method: Can be manually set up or using Google Analytics WordPress’s plugin.

Tools:

Pro Tips: By setting up your website URL into Google Analytics, it also brings a chance for Google to send their search engine bot to crawl your website. It brings a large impact, especially for a new website.

3. Setting up Google Search Console (GSC).

I always quote this in my digital marketing course: “Knock the search engine’s door to introduce yourself rather than wait it comes to your doorstep”.

Within GSC, it provides you insight to improve visibility on search engine rank position (SERP), it is more search engine focus.

You can find a lot of information such as

  • Search query
  • Core web vitals
  • Inbound & outbound links
  • Top linked website
  • Crawl error
  • Security issue

You may also see traffic performance, what focus keyword that bring traffic and the best part of it is to see how many website link back to your website.

Google Search Console provide most accurate data you will ever find compare to those expensive SEO tools out there!

Google Search Console

Setup Method: Can be manually set up or using Google Site Kit WordPress’s plugin. Remember to submit your robot.txt as well as sitemap into GSC.

Tools:

Pro Tips: Similar like Google Analytics, submitting your URL into Google Search Console is like what I describe in my quote, introduce yourself to Google. It brings a large impact, especially for a new website. It is a must have SEO checklist for every website.


Let’s watch this video explain what is Google Search Console

4. Setting up Site Kit by Google

This applies for WordPress’s website only. Site Kit is the best google tools for your WordPress. From this WordPress’s plugin, you can connect to your Google Search Console, Google Analytics, Google Adsense and PageSpeed Insights.

Basically, this plugin allow you to monitor your GSC, GA, Adsense and PageSpeed Insights via your WordPress’s dashboard.

Site Kit By Google

Setup Method: Install Site kit by Google WordPress’s plugin and proceed to connect your GSC, GA, Adsense and PageSpeed Insights. Just follow the instruction after you activate your plugin.

Tools:

  • Site Kit By Google
  • Google Search Console
  • Google Analytics
  • Google Adsense
  • PageSpeed Insignts

5. Check Keyword Rank Tracking

Use keyword rank tracking tools to identify your current keyword ranking; from this approach, you can use to measure your on-page and off-page SEO effort. Meaning that if you track your current position at 2nd page position 5th, after further optimize your page, you can see from time to time the rank will increase.

By using free method, you have to manually track it, you can use paid SEO app such as Ubersuggest, Ahrefs, Semrush to track your keyword ranking, it will give you tracking from time to time, a historical chart of your daily rank tracking up or down.

Setup Method: Manually record if using FREE method, if using paid SEO, can create a project and track the keyword you want.

Tools:

6. Install WordPress SEO Plugin

It will still work if you did not install WordPress SEO plugin, as search engine crawler still able to crawl your website, and understand your website content; Yet I will strongly recommend installing SEO plugin because the SEO plugin will let you configure what you want search engine to know about your website. Example title, meta description, focus keyword and ect. In a layman term, it acts like a book’s synopsis for every page you create.

Setup Method: May use Free or Paid plugin, just activate it and follow the setup wizard, pretty simple to set up.

Tools:

  • Rank Math SEO Plugin
  • Yoast SEO Plugin
  • All In One SEO Plugin

7. Setting up Uptime Monitoring System

We need our website 100% uptime, yet some time due to server maintenance or some other issue cause server down time, we need to minimize the risk of downtime, hence we setting up uptime monitoring system to check our website up time.

If too much downtime on your server, you might want to consider changing your hosting services provider.

Setup Method: Sign up for an account at the monitoring system, key in your website URL and choose the pinging frequency.

Tools:

  • UptimeRobot.com
  • SiteUptime.com

8. Improve TrustRank adding Trust Pages

We always been remind that to create a website for human, not for robot. Visitor reach your website, they are looking for trust in order to perform a transaction; trust will lead to a conversion, hence we have to create rust page such as “About Us”, “Contact Us”, “Privacy Policy” and “Term Of Use”.

If you are putting your landing page on paid advertising, there is also a rule that the landing page much contains “Privacy Policy” and “Term Of Use”. Without this 2 pages, your advertising campaign might get suspended.

Setup Method: Manually setup this 4 pages, hire a good copywriter if you need to create a good “About Us”‘s page. For “Privacy Policy” and “Term Of Use”, you may look for the relevant template, edit to match your local rules and regulation..

Tools:

  • Privacy Policy Generator
  • Term Of Use Generator
  • Contact Form

Pro Tips: For your contact us page, you might also need to set a standard NAP (Name, Address, Phone Number), we cover this on later LOCAL SEO section.

9. Improve TrustRank with Public WHOIS

This is for your domain name; most of us would enable the WHOIS protection, hide our contact detail against spammer. Yet some visitor would also check who is the owner of this website by checking the domain’s WHOIS.

Search engine crawls your domain name WHOIS; again, we have to follow the standard NAP across all the public platform.

Setup Method: You may disable your public WHOIS in your domain name control panel.

Tools:

  • Domain Name Control Panel

10. Configure HTTPS For Your Website

HTTPS is one of the ranking signal for SEO which declare by Google years ago. HTTPS is also very important for website such as ecommerce or any website which require logging in and perform a transaction.

Although blog like mine does not require any transaction with my visitor, yet when I login my WordPress, my username and password will be encrypted. Without HTTPS, your detail might be potentially sniffed by the hacker.

https

Setup Method: Enable HTTPs encryption via your web hosting control panel, most of the web hosting nowadays comes with Free SSL features.

Tools:

  • Let’s encrypt SSL

Pro Tips: To have better security and assurance, if you are running ecommerce business, I would recommend to purchase a SSL services. For own safety, FREE SSL is also a must for every website since it cost nothing and not difficult to set up SSL for your website.

Some mention using CloudFlare to get SSL; indeed, it is a very simple method to enable SSL for your website, yet CloudFlare SSL encryption is not a FULL solution, and it does not give you a FULL protection. If you enable SSL using CloudFlare, the data is ONLY encrypted from your domain level to CloudFlare, where’s from CloudFlare to your server is not encrypted.

SEO Checklist For User Experience

To have better user experience and search engine optimization, we focus on below setting.

1. Setting up SEO friendly URL permalink.

Search Engine crawl your website and understand words too, we have to set an easy understanding URL permalink not only for our visitor, also for search engine. A simple example as below:

https://www.Calvyn.com/digital-marketing-course/,

Above URL shows that the page is about “Digital Marketing Course”, instead of

https://www.Calvyn.com/?p=78422658/,

above URL, visitor nor search engine can’t understand what it is.

Setup Method: Setting up via your website back end, if you are using WordPress, go to setting permalinks. I will recommend choose “Post Name

Tools: None

2. Setting up Mobile Responsive / Mobile Friendly Website

Surprisingly, some older generation business owner understand the important of website, they invest for a website 15 to 20 years ago and did not upgrade it as time being.

15 to 20 years ago smart phone is not popular, hence mostly people visited the website via desktop, but nowadays are different, people visit and search for a website on the road using mobile phone or tablet, it will bring a bad user experience for visitor if your website is not mobile responsive.

Note that search engine favor to those websites with mobile friendly. Priority will be given to website with mobile responsive when come to ranking.

mobile responsive website

Setup Method: If your website are using HTML to code, most likely you require revamping your entire website, use Google mobile friendly test tools to check your website if you not sure it mobile friendly. For those older websites that using old WordPress’s themes, you might require changing to the latest themes as older themes are not mobile friendly.

Tools:

  • Google mobile friendly test
  • WordPress with the latest themes.

3. Check Your Website Loading Speed

According to study, an excellent website usually load within 3 second, visitor don’t like to wait, so to search engine.

website loading speed

Setup Method: Improve your website loading speed by using good web host, optimize your images, leveraging on server cahcing and CDN services. You may use tools like GTMetrix to check your website, improve it based on the recommended improvement shows in the website.

Tools:

  • Image Optimization Tools
  • Website Caching Tools
  • Content Delivery Network (CDN)
  • GTMetrix.com
  • WebPageTest.org
  • Pingdom Website Speed Test
  • Google PageSpeed Insights

Pro Tips: In my opinion, it is still good if your website loading below 5 seconds or even 8 seconds if you have a great content. Your loyal visitor who appreciates your content won’t because a few second slower and give up visit your website. Further more, we are not participant “F1” competition for website loading speed, a few second delays or million second won’t cause much different. Make sure your website loading speed is not ridiculous slow like 30 second to 1 minute for fully loaded.

4. Keep Your Website URLs Short

Keep your URL short will make it look nicer in term of user experience, also easy for visitor to share your URL. Take an example of below URL, which one look nicer?

https://www.Calvyn.com/comprehensive-seo-checklist/,

or

https://www.Calvyn.com/100-most-complete-and-comprehensive-seo-checklist-for-2021/,

Setup Method: Manually set the directory path or if you are using WordPress, manually set it before you publish your post.

Tools:

  • WordPress

5. Setting up and Optimize Your 404 Page

In any chances If you change your permalinks earlier, visitor reach an invalid page, or some visitor manually access your URL with wrong spelling, usually a 404 page will show to inform visitor invalid pages.

You might want to leverage on this page to provide further information, a call to action (CTA) to contact you or any other relevant information instead of just tell visitor “Invalid page” (that all).

Website 404 Error

Setup Method: Setting up a 404 page with useful information, a call to action (CTA) to further contact your customer services or promote your core product. WordPress has it own default 404 page, you can use plugin such as Rank math to redirect the 404 to home page, or a custom page which give a CTA and promote your core product.

Tools: 

  • WordPress 404 Error Plugin
  • Rank Math SEO Plugin

6. Make Your Page’s Content Easy To Share

Social signal is one of the factor on search ranking, if your content has a lot of share in social media, mean your site content is useful. By common sense, the search engine will see it as an authority signal and eventually rank your site higher.

Social Share

Setup Method: Setting up share button on every page within your website. Leveraging Social sharing plugin.

Tools:

7. Setting up Your Brand On Multiple Social Networks

We always say Omni Channel and Multi Channel, people go everywhere also can find your business. Setting up a Facebook fan page, Youtube Channel, Linkedin Profile, Twitter account, Instagram and so on.

Setup Method: Identity the top social network in your region and start to establish 1 by 1.

Tools:

  • Facebook
  • Youtube
  • LinkedIn
  • Twitter
  • Instagram
  • Xing
  • Tiktok
  • Snapchat
  • Wechat
  • and many more…

8. Monitor Your User Activity via Heatmap

Heatmap is one of a prominent feature to understand your visitor activity, to monitor their behaviour and to understand which part of your web page visitor most interested.

Setup Method: Sign up for any heat map tools, place the code into your website and start monitoring visitor activity.

Tools:

  • Hotjar Heatmap Analytics
  • Plerdy Heatmap Tools
  • Crazy Heatmap & AB Testing
  • MouseFlow Heatmap
  • Clickmap Heatmap Tools by Builderall (Paid)

SEO Checklist For Website Performance

In order to enhance your website performance, we focus on below SEO setting.

1. Use Top Performance Web Hosting Service provider

Choose reputable web hosting services provider, choose a services provider that does not oversell. Mostly we choose shared hosting for small website, shared hosting might host up to a few thousand website within a single server, this the reason some time it has poor performance, slow loading and down time.

If budget allows, or when your traffic getting more and more, I would recommend you host your website in a Virtual Private Server (VPS). VPS have dedicated resources allocated for your website. The higher your traffic, you may scale higher the VPS plan.

Setup Method: You will require making some research, Choose a reputable web hosting service provider.

Tools:

Pro Tips: Choosing a web hosting provider is very crucial, is depending on luck. Why I say so. I always use car’s brand as an example, like choosing Honda and Toyota. Some people hate Honda, they don’t recommend their friend buy Honda because they have unpleasant experience, where’s myself is a Honda user for 10+ year and hardly see a major problem, I would recommend Honda for my friends who looking for cars.

Price point also plays an important role. If you are looking to have excellent customer services, please allocate more budget on your hosting plan. I don’t agree cheap hosting have poor performance, I personally experience cheap and stable hosting services provider, yet the drawback is the customer services; the only word to describe “Vomit blood” when you chat with the customer services, they can reply you “If you don’t like it, please host with other services provider”

2. Web Hosting Server Location

Location is also very important, it depend on your target audience location; for example, if most of your traffic is in Malaysia, choose a web hosting provide shared hosting or VPS in Malaysia or nearest at Singapore. For another example of my website serving traffic worldwide, I choose to host at United States.

World map with flag

Setup Method: Check with your preferable web hosting service provider the location of your server. You may request a migration to your nearest location by upgrading the plan or some fees depending on your services provider.

Tools:

3. Use Content Delivery Network (CDN)

By using CDN, your content is distributing to many data center worldwide, your visitor will load your website content from their nearest server. Imagine if your server hosted in Malaysia, the content such as the PDF file, MP3, Images are distributed across worldwide, and visitor from United States, when they visit your website, or download your website content, they don’t require downloading the content from the server in Malaysia, they can load the content from their nearest server in United States.

Setup Method: May connect it via your web hosting control panel or connect it via domain DNS level.

Tools:

4. Use GZip Compression

Gzip compression is one of the technology to compress your file and save visitor internet bandwidth when they access your website.

Setup Method: You may enable Gzip compression via .htaccess or Web Server level.

Tools:

  • Varvy Gzip Compression Test
  • GiftofSpeed Gzip Compression Test

5. Enable HTTP/2

HTTP/2 is another compression technology launch around 2015 by Google’s SPDY, a technology, is a protocol to transfer web content developed by Google. All the major client browser support HTTP/2 nowadays.

According to W3Techs, up-to-date statistics 50% of the website are HTTP/2 enable.

Setup Method: Major web host already enables HTTP/2, yet some web host does not enable it, you require checking with your current web hosting services provider and request them to enable it.

Tools:

  • HTTP2 Pro
  • KeyCDN tools HTTP/2 Test

Pro Tips: HTTP/1.1 since 1997, and HTTP/2 since 2015, and we also have HTTP/3 at 2020. Coming soon HTTP/3, current adoption rate at 4% according to W3Techs, foresee will be one of the SEO factor soon, ask your web host will they support HTTP3 or already in their roadmap.

6. Leverage Caching For Better Performance

Cache will turn your page and post into a static website, mean when visitor visit your website, the statics page will loaded instead of query the content from your server and execute your database.

Setup Method: May enable via .htaccess, set the expired caching to 1 month or1 Year, for WordPress user, leverage on plugin.

Tools:

  • W3 Total Cache
  • WP-Optimize
  • Autoptimize
  • WP Super Cache
  • WpRocket
  • LiteSpeed Cache (For LiteSpeed Server)
  • GiftofSpeed Gzip Cache Checker (To check if your website has cache enable)

7. Minify JS and CSS Files

Minify JavaScript file, HTML and CSS files will also help on the loading speed and save bandwidth, it make better user experience.

Setup Method: Use minifying tools to minify HTML, CSS and JavaScript file. For WordPress user, leverage on plugin.

Tools:

  • W3 Total Cache
  • WP-Optimize
  • Autoptimize
  • WpRocket
  • LiteSpeed Cache

8. Resize, Compress & Optimize Image Before/During Upload

Large image file cause slow loading to visitor, it also costs space and bandwidth from your web host. Recommend optimizing the image before or during upload.

Setup Method: For manual way, get your graphic designer to optimize the image, resize to the respective resolution, and save for web use. For WordPress’s user, you may leverage on image optimization plugin, optimize the image during upload.

Tools:

  • Photoshop
  • ShortPixel
  • WPCompress
  • Smush
  • Imagify
  • EWWW Image Optimizer

9. Enable Lazy Load Image

Lazy load means it only execute, or initialize the loading on the content when it needs. In layman term, you don’t require carrying the entire book when you read, when you need page 1, only you take page 1, when you need page 2, only you took out page 2 and so on.

Setup Method: By adding lazy loading code into your HTML coding. For WordPress’s user, leverage on Lazy Load Plugin.

Example native HTML script for Lazy Load

<img src=”your-image.jpg” loading=”lazy” alt=”image alt” />
<iframe src=”webpage.html” loading=”lazy”></iframe>

Tools:

  • ShortPixel Adaptive Image
  • WPRocket

9. Database Optimization

If you are familiar with disk defragmentation on our computer, database optimization is a bit similar concept.

Somehow our database did not properly organize, and with a lot of unwanted data, we require optimizing it.

Setup Method: Manually optimize the database via PhpMyAdmin or using WordPress’s Database optimization plugin.

Tools:

  • WP-Optimize
  • WPRocket
  • WP Sweep

Pro Tips: I am using WP-Optimize, is a FREE plugin which will also help you eliminated all the post revision, spam comment which occupied your database. Another reason I use this because it same developer with Updraftplus WordPress Backup Plugin. Note that I would recommend to make a backup before you optimize your database.

Technical SEO Checklist

1. Enable HTTPS

In one of my earlier blog post “Why do I need HTTPS on website“, I mention HTTPS is a ranking signal, mention by Google during 2014. Google already hints us. Not only a ranking signal, it brings greater impact for those websites that having transaction.

Setup Method: Manually setup from web hosting control panel.

Tools:

  • HTTPStatus (To check if your website enable HTTPS
  • Let’s Encrypt
  • CloudFlare

Pro Tips: Even blog like mine, without involving any transaction behind, don’t forget that we have to login WP-ADMIN, the username and password you key in during login WordPress, the data will be encrypted before sending to the server. Without HTTPS, imaging your potential risk.

more coming up soon…

SEO Checklist For Content

more coming up soon…

On Page SEO Checklist

more coming up soon…

Off Page SEO Checklist

more coming up soon…

Local SEO Checklist

more coming up soon…

Total up all the above 100+ checkpoint I compile along my digital journey, I would say, it is a most complete and comprehensive SEO checklist I ever seen in the market.

Pro Tips: You may also search “BRAND SEO checklist”, replace the BRAND with those famous SEO tools brand such as MOZ, Ahrefs, Semrush, MajesticSEO and so on, you may found most of their mentioned complete SEO checklist is listed here.

Get A Copy Of My Most Complete Comprehensive SEO Checklist?

I have also in the middle of compilation on this comprehensive SEO checklist into an Excel sheet; if you would like to have a copy when it is ready, please share me your best email. I will send you a BETA copy FREE of Charges. (I am considered charging a small fees after a full release, grab it when it is still FREE)

https://seochecklist.calvyn.com/
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Meraki Power Injector MA-INJ-4-UK vs MA-INJ-5-UK https://www.calvyn.com/meraki-power-injector-ma-inj-4-uk-vs-ma-inj-5-uk/ Tue, 24 Nov 2020 04:43:07 +0000 https://www.calvyn.com/?p=27549 When we specs in power injector for Cisco Meraki’s access point, we might come across 2 types of power Injector, what the different between MA-INJ-4-UK vs MA-INJ-5-UK? If you remember my earlier post “AIR-PWRINJ5= vs AIR-PWRINJ6=“, this one has not much different from power rating, both support maximum power output of 30 watts, yet MA-INJ-4-UK have input current 0.8A and MA-INJ-5-UK have input current of 1.5A.

MA-INJ-4-UK vs MA-INJ-5-UK

Note that this also applicable toward MA-INJ-4-US vs MA-INJ-5-US (US’s power plug), MA-INJ-4-EU vs MA-INJ-5-EU (EU’s power plug), MA-INJ-4-AU vs MA-INJ-5-AU (AU’s power plug).

Differences Between Cisco Meraki Power Injector MA-INJ-4-UK vs MA-INJ-5-UK

In fact, MA-INJ-4-UK is for Cisco Meraki Access Point (AP) which requires a maximum 30 watt power output, but not using multi gigabit’s (Mgig) switch. From MA-INJ-4-UK datasheet, we can see MA-INJ-4-UK shows it compatible with Ethernet 10/100/1000 Mbit/s, full duplex.

ma-inj-4-uk spec

While MA-INJ-5-UK is use for Cisco Meraki AP which also require a maximum of 30 watt power output, but utilize the Mgig feature, mean the AP is connecting to a multi-gigabit’s switch, From MA-INJ-5-UK datasheet, we can see MA-INJ-4-UK shows it compatible with Ethernet 10/100/1000 Mbps & 10 Gbps Multigigabit Ethernet.

ma-inj-5-uk spec

 

Conclusion: The differences between MA-INJ-4-UK vs MA-INJ-5-UK is when Cisco Meraki AP that connect with Mgig’s switch, we recommend use MA-INJ-5-UK, if normal switch (10/100/1000), we can use MA-INJ-4-UK.

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Green Screen Alternative App For Content Creator https://www.calvyn.com/green-screen-alternative-app/ Sun, 22 Nov 2020 01:00:29 +0000 https://www.calvyn.com/?p=27535 As a Digital Marketing Trainer, I used to conduct online course and training video recording; during my recording, my background does not properly decorate, either at my own living room, bedroom somehow I record my video at the dining room.

To have a proper or professional recording, we usually think about green screen, to have such setup is difficult except you have a proper place and all the video recording equipment. Apart from recording, it also comes to the post recording session; which is editing, and by editing the video, remove green screen and adding background all require skills, is not something easy until I found XSplit VCam, a green screen alternative app for content creator, it make my life easy and I say these apps is really a gem for me.

green screen alternative app

Introducing XSplit VCam, Green Screen Alternative App

Here an app I am using since the beginning of the year, introduce the XSplit VCam, a powerful tool to change your background with just the webcam. For the best experience, XSplit recommend using this app with Windows 10, with at least an Intel 6 generation processor, with HD graphics or any Nvidia eight series, GPU and above.

After downloading and installing XSplit VCam. It will show you a calibration window to run hardware tests, also make sure that your webcam is connected during this session. On the latest release, it does not require you to login to the app, but if you want to log in, you can do so in the menu options.

XSplit VCam’s Add Background

Logging, in an account with a XSplit premium or VCam license, will remove the watermark at the right side of the main window. You can see all the background options available. If you stick with your original background, you can apply a blur to your background using the slider.

xsplit vcam add background

If you want to replace your background, you can choose a local media file or pull from the Unsplash online photo directory, you can even load a web page or a YouTube video as background, replacement backgrounds can be blurred as well.

XSplit VCam’s Setting

Finally, you can remove your background, similar to the effect of a chroma key. You can further adjust the settings by clicking on show setting in the main menu. We recommend leaving the hardware acceleration on automatic, but feel free to adjust quality options and choose if you want to have your chair removed as well. (This option best for gamer who have a wonderful gaming chair)

Xsplit vcam setting

XSplit VCam For Gaming

XSplit is a company where they develop app for gaming, to live stream the gaming. Their core product name Broadcaster & Gamecaster, if you will be gaming, while using XSplit VCam, XSplit recommend enabling Intel, HD, graphics and selecting that for the hardware acceleration.

XSplit VCam For Content Creator and Meeting

Now that you’ve set up XSplit VCam, you can use it with a variety of software, XSplit works with virtually any streaming software such as OBS and XSplit broadcaster, simply add XSplit VCam as a video source. XSplit VCam is also a great tool to use for video calls, you can deploy XSplit VCam as your video source for discord, Skype, Facebook, Messenger, Google, Hangouts WhatsApp, a much more. I personally use it at Cisco Webex and Microsoft Team, it works perfectly for me although the specification does not include Webex and Microsoft team.

(New) XSplit VCam Connect: Webcam

From content creation to business, XSplit VCam is a useful tool for all sorts of situations. The latest update from XSplit, they product a mobile apps name XSplit Connect, which allows you to turn your mobile phone into webcam.

xsplit connect webcam

This is great news for content creator like me because mostly our webcam attach with laptop are low quality, and I personally don’t feel want to spend extra just for an external webcam, hence I use application such as Droidcam as alternative workaround, make my mobile phone as webcam and unfortunately, not that stable, connection lost, streaming turn laggy and buggy. XSplit Connect Webcam come at the right time without extra charges, I can use this green screen alternative app together with my mobile phone as webcam.

Anyway, long story short, you may take a look on below video:

XSplit VCam’s support

Since I own a license, I have experienced some error and seeking for their technical support, seriously there is no 2nd doubt for their support. First, their support patiencely chat with me, provide me troubleshooting step, and I would say they know their product well, once I describe my issue, they know what happen and give me the solution.

How much is XSplit VCam?

Lastly, how much does it cost? XSplit VCam is FREE with watermark, if you would like to purchase the VCam license, they have several subscription plan, you may choose $5.95 monthly or $9.95 every 3 months subscription or $24.95 per year subscription or you even have a lifetime license with only $49.95 . My opinion, the lifetime subscription is consider a no brainer deal for such green screen alternative app. Do visit: https://www.xsplit.com/ for more info.

Tips: In case the promotion still available, is really subject to the availability, you can try your luck at StackSocial or any StackCommerce website, they are selling at $19 only. Do visit: https://stacksocial.com/sales/xsplit-vcam-lifetime-subscription

Update: Try BFSAVE40 or CMSAVE40 during check out to enjoy 40% off (Subject to availability on StackSocial)

 

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What is Localization SEO? https://www.calvyn.com/what-is-localization-seo/ Sat, 21 Nov 2020 03:44:41 +0000 https://www.calvyn.com/?p=27525 A lot is asking what is localization SEO, why it is important and how to perform localization for your business over search engine.

What is Localization SEO?

Local SEO deals with optimizing a web page for a specific location modifier keyword, a simple example: “coffee shops” would provide different results for different people as per their location, search engines pick the location information of the user via GPS or the IP address, depending upon this, they change the search results accordingly.

What is Localization SEO

These results, as we all know, can change even within cities itself, optimizing your page for a particular location is known as Localization SEO; this type of SEO is hugely popular with mobile-devices.

Importance of Mobile Devices
Close to 50% of all the web traffic happens via mobile devices nowadays and this number is going to increase in the future. People tend to perform location-based searches frequently via mobile. Therefore, in order to optimize for local SEO, businesses a must have a responsive, mobile-friendly website.

Google’s Mobile-Friendly Test Tool
You can always test your website’s look and feel on a mobile device by using Google’s free tool, Google’s Mobile-Friendly Test Tool; it provides a screenshot where you can interact with your website and note its functioning.

Importance of Localization
Search queries that are localized have a much higher intent than a non-localized query, people looking for “coffee shops near me” are more likely to make some contact with the shop, therefore it is very important to have a Localization SEO strategy already in place.

Snack-Pack Results
Let’s start with looking at how a localization-based SERP differs from the usual one; Google now provides a section known as “Snack-Pack” results, it consists of the basic information of a Business/Store/Shop, normally, only 3 best results make it into the Snack-Pack layout.

Example: When I search “Digital Marketing Trainer”, I will see my own GMB shows in the snack-pack:

Google Snack Pack

Google Snack-Pack
The biggest advantage is that even the 3rd placed Snack-Pack result is ranked higher than the 1st placed Organic result, by now you should know what is localization SEO, and this is why performing Localization SEO is soooo important for a business owner.

5 Step To Performing localization SEO.

Step #1 – Keyword Research
Of course, by now we have a really good idea on what all techniques can be used for keyword research, the only difference over here would be the usage of location in the keywords, example:

“Coffee shops in <city name>” – Too Broad
“Coffee shops in <locality>” – Better fit

Similarly you can combine your finalized keywords with various locations and get new keywords, of course, all other free Google tools like autocomplete and related searches can also be used to generate lots of keyword ideas, you can also put in your service keywords rather than business name along with location, like:

“Plumbing solutions in <locality>”

Remember to use as many variations of your service for better coverage of keywords, examples would be:

“Plumber in <locality>”
“Plumbers in <locality>” – Use plurals
“Plumbing in <locality>”

Step #2 – Google My Business Listing
For a query like, “<shop name> phone number”, Google’s SERPs include cards which provide a direct answer to the query, this clearly saves the user from one additional click or trying to find the answer within the Meta Description area of SERP. Do you know how Google is able to pull off such results?

Welcome to Google’s offering called, “Google My Business” listing. If you are interested to know more, I have a Google marketing course which covers this topic, a course that guide you how to optimize your Google My Business listing.

Google My Business Listing

Claiming your “Google My Business” listing is the most important part of Local SEO, much of your techniques would revolve around this portal, you can easily find which businesses have already claimed this listing. If your listing is not claimed, I strong recomend you to claim it, read more on my previous articles “Your Google My Business Listing Is Not Claimed

The steps to be followed are also pretty simple, you have to provide details like the name of your business address, contact information, etc. There are a host of other questions as well, like operating hours, category, etc.

The key over here is to maintain consistency. Apart from Google My Business, there is a range of other local directories as well, always maintain the same information over each of these portals.

You should also provide pinpoint information on the address of your business, use the maps to actually pin your location correctly, further optimization of this can be done via photos, additional phone numbers, additional services provided, etc.

Local citations refer mainly to your business’ Name, Address and Phone Number; collectively known as NAP. It is important to maintain a good structured presence of a NAP over the internet, the last thing you would want is inconsistent citations among various listings.

Step #3 – Local Citations
The main priority is to fix any incorrect citation, a simple way to find this is by performing a search with your <business name> + <old NAP details> if the result still shows various listings, then it is time to fix those.

Step #4 – On-Page SEO
This is again something which we have already discussed earlier, keywords in H1, Title, etc. but most handy would be the aite atructure.

Since there can be location-specific pages, it is always good to maintain different pages, this can be done during the site design stage itself, try maintaining one single page for a location; Also, choose to create a location page only if you have a physical presence in that location.

One should try to optimize their homepage with the location keyword, as we saw in the beginning, search engines provide results as per the location.

Step #5 – Reviews
Google cards have a designated area for reviews, tt is the job of business owners to keep interacting with their customers using this area, they must always be on their toes to respond to such reviews.

Google My Business Review

If a negative review is received, then a potential action item must be a part of the response, business owners can also use another tool called “Google Posts”. This service helps in maintaining a feed card exclusive to the business; It is like a micro-blogging platform only for the business owners to provide important updates to the users on the SERP itself.

Post will show at bottom of your listing, example:

Google My Business Post

If you keep your customers at the centre of each and every decision, you will probably be the next hottest thing on Google SERPs, this also the reason people learn what is localization SEO and it importancy, till then, I’ll bid adieu to you guys.

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Why Funnel Design Is Important? https://www.calvyn.com/why-funnel-design-is-important/ Thu, 19 Nov 2020 16:27:00 +0000 https://www.calvyn.com/?p=27521 You might think that the design of a funnel doesn’t really matter and you might be right – funnel design will not make a big difference if your offer is not irresistible and your messaging is not right. However, there’s a huge risk of leaving money on the table and losing out on potential customer by neglecting the design of the funnel. ?

If your funnel’s design is not good enough, you have the risk of losing your customers as they progress through the funnel. If their customer comes across something that’s confusing or hard to understand due to poor design, chances are they’re not going to choose you over your competitors.

funnels design

The main principles of sales funnel design are:

1. Virual Hierarchy

Visual hierarchy dictates the order that someone is going to look at the elements on your page. When you have a critical component of your funnel that you’re trying to direct your potential customer towards you’ll want to take advantage of design techniques such as color psychology to grab their eye.

2. Layout

The alignment of elements within your funnel is more important than you might think. Everything needs to work together in harmony in order to create a smooth experience for your potential customer and make it easy for them to proceed through the funnel.

3. Use of Space

When you create a sales funnel you should pay special attention to the white space or “negative space” around the elements of your design.

4. Typography

You need to consider what kind of emotions and feeling you want to evoke. It’s also important to consider readability at this stage as well.

5. Color

Just like typography color is a powerful tool in driving the emotional response of your potential customer. Did you know that strong blues represent trustworthiness? While orange is actually the most eye-catching color without appearing threatening.

By using design language that conveys your message to a potential customer, you’re increasing the chance that they’ll take the next step.

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3 Reasons Why Should Use LinkedIn For Your Business! https://www.calvyn.com/why-use-linkedin-for-your-business/ Fri, 13 Nov 2020 11:18:01 +0000 https://www.calvyn.com/?p=27513 As we know LinkedIn no longer a resume site anymore, it becomes a social media platform for professional. Today, I want to share you 3 quick LinkedIn marketing tips for why you should be promoting your business on LinkedIn. I have to admit, I never quite understood the LinkedIn concept, but as I’ve discovered how it really works, I realize that they’re is a ton of business to be made on LinkedIn.

linkedin for business

Today I want to give you a quick few LinkedIn marketing tips why you have to use this tool for your business. If you miss my previous LinkedIn marketing’s articles how to get prospect’s email and send them cold email? (here you go: How To Scrape LinkedIn Email) I have also updated the 2nd method using a plugin name Prospect Role.

Reason #1: Linked In has the highest earnings average compared to every other Social Media Site.

Research shows of the 3 Social Media Sites that most of us frequent, here is the average earnings per social media site:

  • Twitter ($58,000-69,000)
  • Facebook ($61,000 – 81,000)
  • LinkedIn ($89,000 – $140,000)

This is obviously the overall earnings when doing the average annual salary for the users. But the bottom line is that LinkedIn members have the higher level of disposable income, which means they have a greater capability to invest in different business ventures and partnerships, if they feel compelled to. Hence, if you also in B2B, LinkedIn have a bunch of prospect for you.

linkedin marketing

Reason #2: LinkedIn is the most Professional Social Media Network Out there.

If you’re looking to build a solid business with serious people, and those that have the “mindset” to succeed, LinkedIn is where it’s at.  However, you can’t plunge into the site and begin spamming people in hopes of them taking you seriously.  You have to prove your value and worth as well, and show them that you’re someone that you’re worthy of a business partnership!

If you want to stop dealing with tire kickers and wanna-be’s… then you need to begin focusing on building quality relationships with business professionals on LinkedIn.

linkedin lightbox

Reason #3: High Interaction amongst LinkedIn Groups

LinkedIn groups are the secret weapon to building relationships. You’re able to take part in discussions, share professional and high-quality feedback, connect with potential prospects directly, and share any links or relative information that you feel the audience can use that will make them take you more seriously.

LinkedIn groups have a pretty high interaction rate as opposed to Facebook’s groups.  FB groups have become the spamming epicenter where people just come to post but they don’t come to participate.  When it comes to LinkedIn, people are actively engaged in conversation, connecting and contributing in a way that genuine relationships can be established.

As you can see, there are obviously many more reason why I’d suggest you use LinkedIn for your business, but to give you a step-by-step guide on how to actually use LinkedIn, I’ve put together a training for you that will walk you through and show you the way.

LinkedIn course is one of my training roadmap. It will become part of my social media marketing course soon, or perhaps a basic individual LinkedIn marketing course guide you the basic, how to create an outstanding LinkedIn profile including optimization.

If you have LinkedIn’s account, connect with me, Calvyn Lee.

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15 Best Practice & Tips for Business Blogging https://www.calvyn.com/best-practice-tips-for-business-blogging/ Mon, 26 Oct 2020 14:08:32 +0000 https://www.calvyn.com/?p=27467 Blogging, just like those outdated fashioned forms of communication called books and newspapers, need to be reader friendly. But while those other two media have had centuries to figure things out, blogs are relatively within the pass 10 years. However, the basics still hold true: compelling content (or, as an old editor of mine used to put it: “Tell me something I don’t already know.”), make it easy on the eyes and be clear.

Business blogging Best Practice

That being said, there are many aspects unique to blogging, and especially to blogging about your own business (We call it as business blogging). Here, then, is a list of what to do and what to avoid for creating a successful business blog.

Here have 15 Best Practice & Tips for Business Blogging

  • Plan your blog. Keep in mind your company’s mission statement and business plan.
  • Have a rational idea of what outcome you want to achieve. Such as increased revenue? or expanding your customer base?
  • Define who your ideal reader is and then write posts to appeal to him or her. To the quote from Wakeman: “If you make dog food, don’t talk about dog food. Talk about dogs.”
  • Write up a list of keywords and phrases that describe your business. Test them out on Google’s free Keyword tool and then be sure to use them in your writing. But do it without using jargon.
  • Newspapers run photos of their columnists to build relationships with their readers. Do the same and attach the author’s name. Photo worth thousand word.
  • Find a posting schedule you can live with and try to stick to it. The biggest reason people read newspapers is habit. For example, you want your blog readers to develop the habit of expecting something from you every Wednesday at 2:30 p.m.
  • But, if you have nothing to post, skip it. Don’t for the sake of posting a blog post, you post junk just to stay on schedule.
  • Just like an entire newspaper page of nothing but text scares readers away, keep your posts short. If they run long, break it up into brief paragraphs, use bullet points, insert photos or videos, etc.
  • Blog on your own site. Yes, free ones exist but someone going to “Blog.MyBusiness.Com” isn’t helping traffic (or business) at “MyBusiness.com”.
  • Blogging is also considered a form of social media networking, so give your readers the ability to network. Install sharing plug-ins and widgets so your fans can tweet, post your content to Facebook, recommend it on LinkedIn and so on.
  • Offer an email list so people can get your posts sent right to their inbox. Not only is it convenient, but it also builds up your customer database.
  • Along with setting aside time to write and post your blog, make sure you take the time to market it through your own social media assets.
  • Take time to respond to comments and questions. Unlike the Letters to the Editor page, social media is a two-way street, and letting your readers know that you, in turn, read and value their comments, will help cement your relationships.
  • If you run out of ideas, ask your readers.
  • Give it time! Just like in life, it takes a while to build real, strong relationships.

Well, hope the above 15 business blogging best practice will able to help you plan ahead on your blog.

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Keyword Tracking & Keyword Ranking Tools for SEO https://www.calvyn.com/keyword-tracking-keyword-ranking-tools/ Sat, 26 Sep 2020 13:40:04 +0000 https://www.calvyn.com/?p=27407 According to the researches, it shows that around 90% or more of the people are leveraging search engines like Google, Bing, Yahoo, Yandex, Baidu to locate information online. Researches are also showing that about 80% of the people will click on one of the three first search results, and if you’re not on the first page, and of course, if you’re not on the first page, you already expect there is very less traffic will reach your website from search engines. Not only search engines are directing traffic to your website, you also have links from referring sites/blogs/forums etc, and people will also arrive at your site directly, by typing the URL in their browsers.

Keyword Tracking & Keyword Ranking

As you can gain a fairly extensive amount of traffic passively, just by having your site adapted to the search engines, and having your website appearing at the first search results. That’s the reason companies and businesses are doing “SEO” (Search Engine optimization), they understand the important and SEO and willing to invest into it.

Basically, what this means is that companies are improving the structure, content, and linkage of their websites, in order to have better adapt to the search engine ranking algorithms, and so to appear on a higher position on the search results.

The SEO process has the technical stage of technically adapting your website to search engines, simply put, making your web a Search Engine friendly site. This is achieved by using On-Page optimization, a few simple steps such as adding the correct HTML titles to web pages, adding matching META descriptions, creating a site map and etc. All these relatively simple steps will make your website more open to search engines recognition, more accessible, the content will be better categorized and described, and search engine will have better understanding on your website, the information you want to deliver for the visitor and rank you higher in the search result.

Seo Friendly Website

We usually optimizing a website starts by a research, usually a “Keyword Research”.

This means that you will identify the search terms people are using when searching and arriving at your website, and you will cross check these keywords with another important information such as how many pages per visit were viewed, how much time every visitor spent on your website, and what is the bounce rate (bounce is a term used for a situation when a visitor exits your website after viewing a single page only, presumably understanding your website is NOT what she/he were looking for).

We also cross checking your current traffic information with the initial keywords list you have will allow you to understand what people are searching for, and what content on your website they view. You can also learn about “wrong” keywords such as a word showing your website first with the search engine, but turns that it has a bounce rate of 99%, meaning only 1 out of 100 people actually viewed over 1 page on your website, when arriving to your website searching for this keyword.

Creating the optimal keyword list is a matter of research, experience, skills and knowledge. Once you have created such a list, start the process of tracking the positions of your website according to your keyword list, and in parallel starts the process of improving the positions and ranking of your site with the keyword list.

Promoting a keyword can be done in many ways, which are the skills of the SEO professionals, and the process constantly monitors the results of the SEO process both based on the analytic traffic information, and on the other hand based on the location of your keyword ranking positions. The Keyword tracking process monitors the location of your website in the search result according to your keyword list, and provides information about the rise or fall of your keywords, the history data of the position of your keywords etc. Tracking this information provides you a very easy, clear, and effective induction about how the SEO process is really working for you.

The Optimal Keyword tracking tool should be able to manage the keyword tracking process with ease, without consuming any maintenance time, without extra configuration required, and should also provide history data, clear reports and intuitive charts. Of course some high-end Keyword tracking tools are also providing additional features such as keyword research tools, keyword ranking tools ,indexed pages information, KEI data, and more, but at the end only the SEO professional are using these features, while most of the people will only require the most basic capability of key word tracking, with the lowest overhead required. A keyword tracker solution that runs automatically, creates the basic reports and alerts a user when a change occurs, is the optimal solution for Keyword Ranking.

Seo Report

Well, now you know the important of search engine optimization, which involves keyword tracking, keyword research and keyword ranking strategies, by leveraging different SEO tools, you can improve your website ranking. If you every wish to learn search engine optimization course, I would recommend you to join my Digital Marketing Course. Or if you don’t plan to learn, while looking for a SEO practitioner to improve your website ranking, feel free to reach me, I have several SEO tools able to help you improve your website ranking.

Contact Calvyn Lee

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