I have complete Search Marketing Mastery course and certified as Search Marketing Specialist this march by leverage on this Search Marketing Mastery Exam Guide. There is 53 exam question for this certification and you require to complete 70% to pass the exam.

Search Marketing Mastery

Search Marketing Mastery Exam Guide

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1. Which of the following is NOT part of the current state of search marketing?
Search is discoverable
Search is structural
Search is technical
Search is mobile

2. Which of the following was NOT a major Google algorithm update?
Hummingbird
Caffeine
Overdrive
Penguin

3. Which of the following is NOT a major player in the search engine landscape?
The marketer
The advertiser
The search engine
The searcher

4. Which of the following motivates “The Searcher?”
Rankings
Relevant results
Traffic
Ad revenue

5. Which of the following motivates “The Search Engine?”
Traffic
Rankings
Leads
Ad revenue

6. Which of the following is a critical category of search queries?
Mobile
Discoverable
Technical
Structural

7. When a prospect finds you when they are looking specifically for you, you are _______.
Discoverable
Technical
Functional
Available

8. The query ‘mccormick’s fish house’ typed into TripAdvisor is an example of _______.
A non-branded query
A discoverable query
A branded query
A mobile query

9. The query ‘fish restaurant austin texas’ typed into TripAdvisor is an example of _______.
A technical query
A branded query
A non-branded query
A functional query

10. A search query represents the _______ and _______ of an individual.
context, channels
intent, context
goals, intent
assets, context

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11. Structural and technical search marketing is best addressed using _______ and _______.
intent, context
channels, context
UXO, RXO
optimization, ascension

12. In the Intent Based Search Optimization (IBSO) model, determining _______ comes before determining _______.
ascension, channel
asset, context
intent, asset
optimization, asset

13. A marketer that is determining that an asset will be published on YouTube is in the _______ stage of the Intent Based Search Optimization (IBSO) model.
optimization
context
ascension
channel

14. A marketer that is determining the conversion path from an asset is in the _______ stage of the Intent Based Search Optimization (IBSO) model.
ascension
optimization
context
intent

15. A marketer that is determining the elements of an asset that should contain the target keyword is in the _______ stage of the Intent Based Search Optimization (IBSO) model.
channel
context
intent
optimization

16. When a searcher is on a path to conversion and then returns to the search engine hub, they have often lost the _______.
assets
conversion
scent
context

17. To compete for a search query you only need a(n) _______ that a prospect can find.
asset
hub
channel
context

18. Which of the following is NOT a component of the Search Demand Curve?
Fat Head
Skinny Edge
Long Tail
Chunky Middle

19. The vast majority of of all search traffic resides in the _______ of the Search Demand Curve.
Long Tail
Chunky Middle
Skinny Edge
Fat Head

20. The search term ‘portable am fm weather radio’ gets less than 10 searches per month on Amazon.com. This search term is part of the _______ of the Search Demand Curve.
Chunky Middle
Long Tail
Skinny Edge
Fat Head

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21. Which of the following is NOT a characteristic of Long Tail search queries?
Lower search volume
Higher conversion rates
Lower competition
Higher search volume

22. _______ of queries on Google have never been typed into the search engine before.
20%
10%
50%
33%

23. A prospect that is querying a search engine but is not yet aware is showing _______ intent.
BOFU
MOFU
TOFU
LOFU

24. A prospect that is querying a search engine to buy a specific product or service is showing _______ intent.
LOFU
BOFU
TOFU
MOFU

25. Which of the following is NOT a method for researching intent and context?
Common Sense
Intent Based Avatars
Keyword Research Tools
Search Demand Curve

26. Which of the following is NOT a component of the Customer Avatar?
Intent and Context
Goals and Values
Challenges and Pain Points
Sources of Information

27. Keyword research tools are often unable to show data on _______.
BOFU queries
Scent
TOFU queries
Long tail queries

28. Which of the following is a BOFU keyword modifier?
+ ideas //TOFU
list of + //TOFU
compare +
+ examples //TOFU

29. In the Intent Based Search Optimization model, the _______ is part of what determines the channel.
optimization
keyword planner
scent
asset

30. In the Intent Based Search Optimization model, optimizing for _______ is as important as optimizing for traffic or search engine rankings.
ascension
function
channel
assets

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31. Which of the following is NOT an element to optimize on a traditional web page?
Social Sharing
URL
Title Tag
Image Alt

32. Which of the following is NOT an element to optimize on a blog page?
Frequency
Headline
Body Copy
Freshness

Question 33 of 53
33. Which of the following queries would likely trigger Google’s QDF algorithm?
‘upcoming events in chicago il’
‘history of chicago cubs’
‘pizza restaurant chicago il’
‘mayor of chicago il’

34. A person querying Google for the hours of operation of a local Thai food restaurant is showing _______ intent.
SOFU
LOFU
BOFU
TOFU

35. When updating a blog post for freshness, what on-page SEO element should NOT typically be updated?
Title Tag
URL
Body Copy
Image Alt

36. When updating a blog post for freshness, which of the following is NOT added to the updated post?
Infographics
Screenshots
Video
Ascension Offers

37. Which of the following is NOT a typical ascension offer in a blog post?
Gated offer
Consume more content
Leave a review
Buy a low-dollar product

38. The goal of a gated ascension offer in a blog post is to _______.
Acquire customers
Raise awareness
Generate leads
Increase brand touch points

39. The goal of a low-dollar, deep discount offer in a blog post is to _______.
Generate leads
Raise awareness
Increase brand touch points
Acquire customers

40. The use of promotions and launches to sell a product on Amazon will assist in optimizing for _______.
CTR
Category
Availability
Sales Velocity

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41. Which of the following is NOT a recommended Pinterest optimization strategy?
Publish often as you launch
Use text on pins and board covers
Make pins as large as possible
Change colors and borders on pins

42. For channels like TripAdvisor, it is recommended that you _______ reviews instead of _______ them.
operationalize, gaming
game, operationalizing
filter, replying to
reply to, filtering

43. Which of the following is not an element of a good CMS that will make your search marketing easier?
robots.txt
Plug-ins
Speed
Navigation

44. Which of the following search marketing elements should be audited at the domain level?
Keyword Cannibilization
Meta Robots tag
Layout & Design
Shareability (x)

45. Which of the following search marketing elements should be audited at the page level?
404 page
Sitemap
Backlinks
Duplicate Content

46. Which of the following ratios of indexed pages to # of landing pages with > 1 organic search visit is an indication of “index bloat”?
5 to 1
2 to 1
1.25 to 1
1 to 1

47. Which of the following tools can be used to determine if the Google Analytics code is missing on pages of your website?
gtmetrics.com
gachecker.com
gtmetrix.com
gasolutions.com

48. Which of the following is the proper way to execution the site: command in Google?
site: http://www.digitalmarketer.com
site:digitalmarketer.com
site: digitalmarketer.com
site:http://digitalmarketer.com

49. Which question cannot be answered by accessing Google Webmaster Tools?
Has Google detected malware on my website?
Is example.com/sample-page a stranded page?
How many server errors has Google detected on my website?
Is example.com/sample-page restricted by the robots.txt file?

50. When determining if a page is Keyword Targeted, which of the following is NOT a factor to audit?
Keyword is present in meta robots tag
Keyword is present in URL
Keyword is present in title tag
Keyword is present in meta description

51. Querying Google for a long string of text from your web page and surrounding that query with quotation marks is a method for auditing _______.
shareability (x)
duplicate content
accessibility
page speed (x)

52. Which form of content excels at earning links because of its rarity?
Primary Research
Agile articles
Crowdsourced Posts
Useful tools

53. Which of the following is NOT a characteristic of a successful newsjacking strategy?
Build assets quickly
Create Link Bait
Always be listening
Practice Agile SEO

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I completed my exam at 39 of 53 questions are correct with 73%.

If you interested to get this Search Marketing Mastery Exam Guide. You may get it here.

Search Marketing Specialist Certification

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Apart from Search Marketing Mastery course, DigitalMarketer also offer a list of courses below, you might also interest to take this course and get the study guide.

Analytics & Data Mastery Study Guide.
Community Management Mastery Study Guide.
Content Marketing Mastery Study Guide.
Direct-Response Copywriting Mastery Study Guide.
Customer Acquisition Mastery Study Guide.
Customer Value Optimization Mastery Study Guide.
Ecommerce Marketing Mastery Study Guide
Email Marketing Mastery Study Guide
Optimization & Testing Mastery Study Guide
Search Marketing Mastery Study Guide.
Social & Community Mastery Study Guide. (Delist Course, you can still get the link from this page)
Social Media Mastery Study Guide.

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