According to the researches, it shows that around 90% or more of the people are leveraging search engines like Google, Bing, Yahoo, Yandex, Baidu to locate information online. Researches are also showing that about 80% of the people will click on one of the three first search results, and if you’re not on the first page, and of course, if you’re not on the first page, you already expect there is very less traffic will reach your website from search engines. Not only search engines are directing traffic to your website, you also have links from referring sites/blogs/forums etc, and people will also arrive at your site directly, by typing the URL in their browsers.
As you can gain a fairly extensive amount of traffic passively, just by having your site adapted to the search engines, and having your website appearing at the first search results. That’s the reason companies and businesses are doing “SEO” (Search Engine optimization), they understand the important and SEO and willing to invest into it.
Basically, what this means is that companies are improving the structure, content, and linkage of their websites, in order to have better adapt to the search engine ranking algorithms, and so to appear on a higher position on the search results.
The SEO process has the technical stage of technically adapting your website to search engines, simply put, making your web a Search Engine friendly site. This is achieved by using On-Page optimization, a few simple steps such as adding the correct HTML titles to web pages, adding matching META descriptions, creating a site map and etc. All these relatively simple steps will make your website more open to search engines recognition, more accessible, the content will be better categorized and described, and search engine will have better understanding on your website, the information you want to deliver for the visitor and rank you higher in the search result.
We usually optimizing a website starts by a research, usually a “Keyword Research”.
This means that you will identify the search terms people are using when searching and arriving at your website, and you will cross check these keywords with another important information such as how many pages per visit were viewed, how much time every visitor spent on your website, and what is the bounce rate (bounce is a term used for a situation when a visitor exits your website after viewing a single page only, presumably understanding your website is NOT what she/he were looking for).
We also cross checking your current traffic information with the initial keywords list you have will allow you to understand what people are searching for, and what content on your website they view. You can also learn about “wrong” keywords such as a word showing your website first with the search engine, but turns that it has a bounce rate of 99%, meaning only 1 out of 100 people actually viewed over 1 page on your website, when arriving to your website searching for this keyword.
Creating the optimal keyword list is a matter of research, experience, skills and knowledge. Once you have created such a list, start the process of tracking the positions of your website according to your keyword list, and in parallel starts the process of improving the positions and ranking of your site with the keyword list.
Promoting a keyword can be done in many ways, which are the skills of the SEO professionals, and the process constantly monitors the results of the SEO process both based on the analytic traffic information, and on the other hand based on the location of your keyword ranking positions. The Keyword tracking process monitors the location of your website in the search result according to your keyword list, and provides information about the rise or fall of your keywords, the history data of the position of your keywords etc. Tracking this information provides you a very easy, clear, and effective induction about how the SEO process is really working for you.
The Optimal Keyword tracking tool should be able to manage the keyword tracking process with ease, without consuming any maintenance time, without extra configuration required, and should also provide history data, clear reports and intuitive charts. Of course some high-end Keyword tracking tools are also providing additional features such as keyword research tools, keyword ranking tools ,indexed pages information, KEI data, and more, but at the end only the SEO professional are using these features, while most of the people will only require the most basic capability of key word tracking, with the lowest overhead required. A keyword tracker solution that runs automatically, creates the basic reports and alerts a user when a change occurs, is the optimal solution for Keyword Ranking.
Well, now you know the important of search engine optimization, which involves keyword tracking, keyword research and keyword ranking strategies, by leveraging different SEO tools, you can improve your website ranking. If you every wish to learn search engine optimization course, I would recommend you to join my Digital Marketing Course. Or if you don’t plan to learn, while looking for a SEO practitioner to improve your website ranking, feel free to reach me, I have several SEO tools able to help you improve your website ranking.