Digital Marketing Course

Entry Level, Intermediate Level, Advance Level

Looking for Digital Marketing Course? Especially in Penang, or within Malaysia?

Looking for HRDF claimable Digital Marketing Training by corporate trainer?

Looking for a certified Digital Marketing Trainer, by a government own agency in Malaysia?

You are in the right place!

Here have a list of topic I covered in this Digital Marketing Course:

  1. Fundamental of Digital Marketing
  2. Social Media Marketing (SMM)
  3. Social Media Advertising (SMA)
  4. Website Marketing
  5. Email Marketing
  6. Search Engine Optimization (SEO)
  7. Search Engine Marketing (SEM)
  8. Video Marketing

This course split into 3 different levels!

  • Basic (1 day express digital marketing bootcamp)
  • Intermediate (4 days digital marketing training
  • Advance (10 days comprehensive digital marketing course)


Digital Marketing Course

Let’s see the full course introduction and outline:

1. Fundamental of Digital Marketing

Is a pleasant sign, when you are looking into Digital Marketing training now! (Especially this digital marketing course outline!) I believe you should have a basic understanding on the importance of Digital Marketing. I am assured you are in the right path & right place to learn this knowledge now and let me share with you my favorite quote:


In this chapter, we cover how does old school marketing different from digital marketing, why digital marketing having a lot more advantage from old school marketing, how to choose the right digital channel that suitable for your online presence, how to position your UPS to win the market, get to know your customers buying behaviour, and most important is to creating digital footprint; We will also cover several essential digital marketing tools that every digital marketer needs as well as a bonus topic, “power of copywriting” to kick start our Digital Marketing journey.

Topic include:

  • Conventional Marketing vs Digital Marketing
  • Type of Digital Marketing Channel
  • Your Unique Selling Proposition
  • Know Your Customer
  • Digital Marketing Mix
  • Create Digital Footprint
  • Creating Authority Online
  • Know Your Digital Marketing Tools
  • Power of CopyWriting (Bonus)

2. Social Media Marketing (SMM)

Social media is a new norm, even my grandmother has a Facebook and Twitter account. In this chapter, we covered a few social media platforms such as Facebook, Instagram, WhatsApp. The pros and cons of using profile, groups, page for your business, how to get organic traffic (especially trainer’s secret strategies), increase likes and followers at this platform as well as power keywords for closing sales!

Topic include:

  • Introduction to Social Media Marketing
  • Facebook Marketing
  • Instagram For Business
  • WhatsApp Marketing
  • Linkedin Marketing
  • Social Media Marketing Tools

3. Social Media Advertising (SMA)

Paid media will always give you faster results and a better return of investment (ROI). In this chapter, we will learn how to create ads campaigns, why create ad groups, how to set audience targeting, and create ads. We will also cover ads creative, ads copywriting, split test and analyzing campaign results as well as measuring the campaign’s effectiveness.

Topic include:

  • Introduction to Social Media Advertising
  • Facebook Advertising
  • Instagram Advertising
  • LinkedIn Advertising
  • TikTok Advertising

4. Website Marketing

Every business needs to have an office or a storefront; With digital presence, your business needs to have a website! A so-called online-presence. In this chapter, you will learn how to get publicity and awareness via website marketing, we will discuss a few types of website marketing strategies & how to choose the right platform to host your website platform, as well as several online channel that can generate income to your business.

Topic include:

  • Fundamental of Website Design and Development
  • Why a Business Website?
  • Choose Your Business Website Platform
  • Generating Income Through Website Marketing
  • Content Marketing (Bonus)
  • Performance Analytics
  • Next Level Sales Funnels

5. Email Marketing

Email brings higher ROI according to the research. If you don’t practice email marketing, it is really a big loss. In this chapter we will discuss how email marketing system works, leads capture methods, list building strategies as well as how to automate your email marketing campaign.

Topic include:

  • Email Marketing System/
  • Lead Capture Strategies
  • Building Email Database
  • Email Automation
  • Self Hosted Email Solution
  • Email Service Provider
  • Automated Email Sequence
  • Optimize Email Deliverability
  • Split Testing

6. Search Engine Marketing (SEM)

Same to social media advertising, yet SEM is not much toward awareness, yet is for driving leads. In this chapter, we will learn the psychology of search, get to know searcher behaviour, what the typical search term. We will also cover how to create an ads account, create ads campaigns, why create ads groups, how to get the right keyword, creating ads and also how to optimize it to be a perfect matter.

Topic include

  • Psychology of Search (Introduction of SEM)
  • Keyword Targeting / Keyword Research
  • Pay per Click Advertising
  • Google Adwords
  • Microsoft Advertising
  • Yahoo Advertising
  • Youtube Advertising

7. Search Engine Optimization (SEO)

How about FREE traffic from Search Engine? How good when someone searches for your product and services, Search Engine recommends you for FREE! This is the importance of Search Engine optimization. In this chapter, you will learn the fundamental of SEO, how to make a search engine like your page and recommended you when someone searches your product and services, we will cover how the “on-page” and “off-page SEO” as well as link building strategies.

Topic include:

  • Understanding Search Engine Optimization
  • On Page Optimization
  • Off Page Optimization
  • Link Building
  • Duplicate Content
  • Type of Link Building
  • Advance Link Building Strategies
  • Local SEO

8. Video Marketing

Picture worth a thousand words, and a video worth a thousand pictures. In this chapter, we will cover the importance of video marketing, the type of platform you can choose for your business as well as several tools you can use to easily create your commercial video like a pro.

Topic include:

  • Video Marketing Basic
  • YouTube Marketing
  • Vimeo Marketing
  • DailyMotion Marketing
  • TikTok Marketing

Topic can also be a tailor with your company needs, if your company is looking for HRDF claimable Digital Marketing Training course, feel free to contact our HRDF certified trainer.

Contact Calvyn Lee