You might think that the design of a funnel doesn’t really matter and you might be right – funnel design will not make a big difference if your offer is not irresistible and your messaging is not right. However, there’s a huge risk of leaving money on the table and losing out on potential customer by neglecting the design of the funnel. ?
If your funnel’s design is not good enough, you have the risk of losing your customers as they progress through the funnel. If their customer comes across something that’s confusing or hard to understand due to poor design, chances are they’re not going to choose you over your competitors.
The main principles of sales funnel design are:
1. Virual Hierarchy
Visual hierarchy dictates the order that someone is going to look at the elements on your page. When you have a critical component of your funnel that you’re trying to direct your potential customer towards you’ll want to take advantage of design techniques such as color psychology to grab their eye.
The alignment of elements within your funnel is more important than you might think. Everything needs to work together in harmony in order to create a smooth experience for your potential customer and make it easy for them to proceed through the funnel.
3. Use of Space
When you create a sales funnel you should pay special attention to the white space or “negative space” around the elements of your design.
You need to consider what kind of emotions and feeling you want to evoke. It’s also important to consider readability at this stage as well.
Just like typography color is a powerful tool in driving the emotional response of your potential customer. Did you know that strong blues represent trustworthiness? While orange is actually the most eye-catching color without appearing threatening.
By using design language that conveys your message to a potential customer, you’re increasing the chance that they’ll take the next step.