As you can see a lot of business been listed in Google My Business. Unfortunately, a lot of business listing does not claim and optimize. Do you know this is very risky as the listing can be sabotaged by your competitor?
As a digital marketing agency standpoint, you had the responsibility to inform those business owners, help them claim and optimize their Google My Business listing; value added to your client, it also a very good method for you to build a business relationship with them.
From the above images, is an example of the listing which is not been claimed by the business owner. If you see “Own this business?” appear in the business listing, here come your opportunities. You may contact the business owner and offer your service to help them claim their business listing over Google My Business, either a FREE service or with a small fee is up to your convenience.
How To Reach The Business Owner?
Once you identify the businesses, you may try some searching; either their business website or their facebook’s fan page, look for their contact number, email address, follow by reaching them by email, SMS, phone call or even may reach them via the facebook messenger. I had prepared some follow up sequence for you to approach the business owner.
Sample Email Swipes To Approach Business Owner for Google My Business Listing
Subject: Your GMB listing is not claimed!
Hey [Business Owner],
I decided to get in touch with you after I ran some tests involving local businesses in your area.
Your business stood up from the rest, but not in a good way…
I don’t want to waste too much of your time, so I won’t dive into the specifics too much…
Just know that your business is among the last few local businesses in your area without a claimed associated GMB listing.
This is very unfortunate because Google My Business is already helping dozens of other local businesses in your area to get more clients.
And I can vouch for that, as I have personally helped some of them to claim & optimize their GMB listing.
I’ll be happy to explain the GMB optimization principles if you’re interested. In fact, I’m willing to bet that I’ll be able to take your business to the next growth threshold using a well established GMB listing.
If you decide to recover the gap between your business and the competition, get in touch with me and we can schedule a meeting at the earliest convenience.
You can reach me by replying to this email or by calling me on my private phone:
6016 XXX XXXX
Looking forward to hearing back from you.
Calvyn Lee | Your Digital Marketing Trainer
Keep it simple and short (KISS) when you try to approach the business owner. You may find a challenge that the business owner not that IT literate, they seldom check email, you might not able to reach them instantly.
Apart from email, I would recommend using “Omni Channel” strategies, which mean apart from Email, do reach them via SMS, or Facebook Messenger, or drop them messages over their website’s contact us page and so on. This also will show your sincerity to help them.
Now you know that how easy to spot unclaimed Google My Business listing right? You might have another challenge by finding all this listing. What if I told you I had a tool which can help you search, filtered listing and allow you to easily identify those businesses, would you interested to know?