HELLO, I’M CALVYN
A DIGITAL MARKETING TRAINER
“Digital Marketing is no longer an experimental strategy…
It’s the new industry standard for connecting with your target audience“
–Â Calvyn Lee –
Certified Digital Marketing Trainer
by a government-owned agency IN MALAYSIA
My latest stories
YouTube Declares War Against Ad Blockers But Will Only Backfire
YouTube has implemented aggressive new restrictions against ad blocker users, including account suspensions and potential legal action. However, this crackdown will likely backfire and drive users away from YouTube. (refer my previous articles: YouTube's Ad Blocker...
The 4 Ps of Marketing: How to Grow Your Business With This Simple Framework
Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. Just like the legs of a chair, if any of the four Ps...
Introducing Google Gemini, A Breakthrough in Multimodal AI
Google has just announced the launch of Gemini, their newest artificial intelligence (AI) model that represents a major advancement in multimodal capabilities. Google Gemini is the next evolution of Google large language models, able to understand and generate...
Secrets of SEO: An In-Depth Guide SEO for Beginners
Search engine optimization (SEO) may seem complex and intimidating at first glance. However, mastering a few core concepts can help unlock the full potential of SEO for driving targeted organic traffic, boosting conversions, and maximizing revenue for your business....
Why Google Loves Reddit So Much
Google recently provided Reddit with the biggest boost in search engine rankings that the site has ever seen. As an odd sort of thank you, Reddit threatened to block Google from crawling its pages. This drama between the two internet giants has caught bloggers and...
10-Step Guide to Building a Concrete Marketing Plan
Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch....
