Color is an extremely influential, yet often overlooked element that plays a critical role in marketing. Color psychology explores how different colors affect human perception and decision making in powerful ways that marketers can utilize. In this article, we will...
Selling a product requires understanding both the product and the customer. While knowing your product inside and out is crucial, understanding the psychological sales tricks behind what motivates a customer to buy is equally important. In this article, we will...
The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar...
The Birth of Tote & The Inception of Pinterest Pinterest’s story started in 2008 when Ben Silberman decided to quit his job at Google. Ben, who was initially destined for medicine, found his passion in Silicon Valley and started working at Google where his...
WhatsApp has over 2.7 billion monthly active users but only generates around $1 per user per year. Meanwhile, platforms like YouTube, TikTok and Instagram earn significantly more revenue per user. So why has WhatsApp struggled so much to monetize its immense...
