Like the majority of the major search engines like Google, Google assembles the web pages in the search index by utilizing special “searchbot” or crawler software to scour the net. Found pages are instantly put into Google’s ever-growing database...
Quality scoring is Googles reward system. If you get a high quality score they will charge you far less per click. If you get a low quality score they will charge you more. But what is it based on? It is based on common sense and fairness! Let me explain. Google only...
Conversion tracking. Conversion tracking allows you to see which phrase generated a sale or inquiry. How does it do this? If you were selling sunglasses and you used the phrase “Rayban sunglasses” in your campaign, when someone puts “Rayban...
After getting know How to use Google Analytics. Lets begin by weeding out the phrases that are generating time wasters and keep in and improve on the phrases that are generating the real sales and interest. To achive this we use the AdWords analytics Today lets look...
If you have an AdWords campaign but are not using the analytics then it is the equivalent of driving at night with the lights switched off! To make any changes for the good, you need to see what is going on in with your campaign! Even if you have switched on the...
