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Last but not least, below are some of my latest stories…
Why Google Loves Reddit So Much
Google recently provided Reddit with the biggest boost in search engine rankings that the site has ever seen. As an odd sort of thank you, Reddit threatened to block Google from crawling its pages. This drama between the two internet giants has caught bloggers and...
10-Step Guide to Building a Concrete Marketing Plan
Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch....
Overcoming B2B Marketing Challenges with Content Marketing
One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. As they told us, “We don't need loads of visitors to our website, we just need the right ones - the decision makers.” In their case, that meant HR leaders. They...
The Future of AI on YouTube
YouTube recently announced major upcoming changes to its content policies regarding AI-generated media. As AI tools become more advanced and accessible, YouTube aims to increase transparency about synthetic content to protect viewers and creators. In this...
YouTube’s Ad Blocker Crackdown Backfires as Viewers Install Better Blockers
YouTube recently started cracking down on ad blockers, showing messages that threaten to disable video viewing for users who block ads. However, this plan appears to be backfiring. Rather than complying, viewers are installing enhanced ad blockers at higher rates. The...
Why Instagram Pulled Back on Reels and How They Make $50 Billion Per Year
Instagram Surprisingly Cuts Reels Creator Bonuses On March 10, 2023, Meta made a shocking announcement that they would no longer offer bonuses to creators on Reels for Instagram or Facebook. This decision goes against the trend of platforms doubling down on short-form...
