I seldom read books, and I don’t buy any books right after I graduate from university, except I bought a book name Free: The Future of a Radical Price by Chris Anderson.
Basically, this book share that business nowadays must provide a value for your audience FREE of charge, and in return get some return from them either for a long run or in the future. For example, a telco FREE a mobile phone for a user, in return tie a 12-month subscription plan from the user.
Well, based on the study, people will have an attitude that never takes action after learning from FREE as they feel nothing lost if they never execute what they had learned. What do you think? While based on my observation, it is kinda true! So, are you sure you still want the FREE Digital Marketing Course? Or you are a person who prefers a paid Digital Marketing Course?
List of FREE Digital Marketing Course
Here is a list of free digital marketing course I found and some of them provide certification of completion after you complete the course, I found some is really good in term of content. Do check it out.
Google Digital Garage
First, I would like to introduce you to Google Digital Garage. A place for you to learn new digital marketing skills.
From this Google Digital Garage, you can learn fundamentals of digital marketing, a 40 hours online course, and gain yourself a certification. Apart from this, you also get to learn a lot of courses such as “Get a business online”, “Make sure customer find you online”, “Promote your business with Online Advertising” and so on, all course is created by Google, total 20 courses at this moment.
The certification from Google Digital Garage is endorsed by iabEurope (Interactive Advertising Bureau Europe) and The Open University.
Update: I pursued Google Digital Garage since 2018 and finally I complete at 1st January 2020, gain my self the GDG’s certificate.
eMarketing Institute
Second, I have another 10 courses with 10 certifications of completion from the eMarketing Institute. Basically, there is an eBook for each course. After the complete study the eBook, you may proceed for a 50 question exam. Once passed, you will gain a certification of completion. The best thing is that all the courses and certification are completely FREE.
List of 10 FREE Course from eMarketing Institute
- E-Commerce Course and Certification
- Affiliate Marketing Course and Certification
- Blogging Course and Certification
- Content Marketing Course and Certification
- Email Marketing Course and Certification
- Online Marketing Course and Certification
- SEO Certification Course
- Social Media Marketing Course and Certification
- Search Engine Marketing Course and Certification
- Web Analytics Course and Certification
Bing Ads Academy
Third, a series of Bing Ads training available at Bing Ads Academy, you can learn Bing basic, campaign strategies, Bing’s blockbuster feature, Top tools for Bing ads in this academy. After going through all this training, you may proceed to an exam, passing the exam, you will be certified as Bing Ads Accredited Professional, an e-certification from Microsoft will be available for download section.
Update: I completed by Bing Ads Accredited Professional since 2018.
The certification is only valid for 1 year, after that you require to re-cert with 50 questions and renew your certification, the latest certification name has a change to Microsoft Advertising Certified Professional. Below is my renew certificate for 2019.
The 2019 certificate expired on 25th Dec 2019, and Microsoft has sent me renewal notification. I manage to complete at 1st Jan 2021.
Google Skillshop
Forth, check out Skillshop from Google. It contains several free online product training programs and certification. Here the list of training from Skillshop.
- Google Ads
- Google Marketing Platform
- Analytics Academy
- Google My Business
- Google Ad Manager
- Google Admob
- Authorize Buyer
- Waze
There is also several sub topic or so call sub product for each of the online training. For example.
Google Ads contain:
- Google Ads Certification
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Shopping Ads
- Google Ads Measurement
Google Marketing Platform contain:
- Google Marketing Platform Certification Exam
- Display & Video 360
- Search Ads 360
- Campaign Manager
- Creatives
- Google Web Designer
- Programmatic Concepts
Google Analytics Academy contain:
- Google Analytics For Beginners
- Advanced Google Analytics
- Google Analytics For Power Users
- Getting Started with Google Analytics 360
- Introduction to Data Studio
- Google Tag Manager Fundamentals
Google My Business contains:
- Google My Busness Basic
Because of training’s needs, I have revised my knowledge via Google Skillshop, gain a Google My Business certification at 8th Oct, 2020.
Google Ads Manager contains:
- Drive Advertising Revenue with Google Ad Manager
Google Admob contains:
- Get Started with Google AdMob
Authorized Buyers contains:
- Get Started as an Authorized Buyer
Waze contains:
- Waze Academy
Neil Patel Digital Marketing Training
Neil Patel is one of the famous Digital Marketing gurus from USA, he offers a list of digital marketing training for FREE, you may access via https://neilpatel.com/training/.
The training includes SEO, Ecommerce, Content Marketing, Social Media, Online Marketing and Conversion Optimization. This the list of topic you can find from his training.
- SEO Unlocked
- Ecommerce Unlocked
- Content Marketing Unlocked
- Instagram Unlocked
- YouTube Unlocked
- LinkedIn Unlocked
- Local SEO Unlocked
- Facebook Unlocked
- Email Marketing Unlocked
- CRO Unlocked
- Growth Hacking Unlocked
Pro Tips: Neil Patel also has one FREE Keyword Tools call Ubersuggest. I am using these tools for my keyword research.
Semrush Academy
Semrush has an academy which offers search engine optimization related topic. List of topic such as Fundamental SEO, technical SEO, content marketing, Pay per click, social media marketing, competitive research and sales topics.
All the topic mention above come with generic topics and also Semrush’s tools topic. You can also gain a certification after attending the course.
Check out: https://www.semrush.com/academy/
You can randomly choose any topics you like. For example, I choose “Link Building course“, 5 lessons, approximate 1 hour training and proceed with the 10 question exam. I have completed the link building test and gain myself a Semrush’s certification.
Well, Semrush have a ton of free SEO courses, the following topic I plan to take is SEO Fundamentals Course with Greg Gifford, 31 lesson and 4 hours (Update: Finally I make it), I would advise take a few lessons each day, you will definitely learn a lot from here. They also have another free digital marketing course SMBs with Greg Gifford too, I would definitely take this digital marketing course soon.
Quantcast Academy
Quantcast academy offer 2 FREE certification. https://academy.quantcast.com
Digital advertising and Quantcast platform. I took digital adverting since it is an evergreen topic.
This course covers 5 module. Each module has several questions to answer.
- Module 1: Advertising Ecosystem (40 minute)
- Module 2: Media Planning (35 minute)
- Module 3: Media Buying (50 minute)
- Module 4: Attribution and Measurement (30 minute)
- Module 5: The AI Era (1 hour)
Once you complete the 5 module, you will earn a certificate.
Here my Digital Advertising Certification from Quantcast:
You can also get a link: https://academy.quantcast.com/certificate/MsA50LY2hg as proof of completion from Quantcast.com
Campaign Monitor Email Academy
This company offer email marketing related course, you may explore it at: https://academy.campaignmonitor.com/
Email Academy has total of 8 course:
- Email marketing fundamentals (65 minutes)
- Email design best practices (98 minutes)
- Email design best practices (78 minutes)
- List growth tactics (114 minutes)
- Email personalization tactics (77 minutes)
- Email data and reporting (69 minutes)
- Email automation and triggers (114 minutes)
- Deliverability best practices (47 minutes)
I took their first course, email marketing fundamentals and end of the course, I require to complete 8 quizes in order to gain a certificate of completion.
Same like Quantcast, you will also have a link from Skilljar.com as your proof of completion: https://verify.skilljar.com/c/y84jsoiyvrjb
I will definitely complete all their 8 course soon. Let’s do it together.
CertiProf Digital Marketing Professional Certificate (DMPC)
CertiProf offers a Free Digital Marketing course call DMPC (Digital Marketing Professional Certificate) at no cost, check out their offer: https://certiprof.com/pages/digital-marketing-professional-certificate-dmpc
They offer a very simple study guide, an approximate 52 page PDF file share all the info you need on Digital Marketing and to complete the course.
Tips, you may also read their sample question, or trial exam before you go into the actual exam.
The actual exam will give you 40 question, a passing score is 32/40 (80%), 60 minutes and only allow 2 attempt.
Once you achieve, you will receive a certificate like below and a badge from Credly: https://www.credly.com/badges/c6f40449-d14e-43bc-b09b-83c7f8a389ae/
I had also prepared this Digital Marketing Professional Certificate Study Guide for you.
Great Learning
Great Learning is from India, they partner with a few top universities in the world and offer a lot of professional programs such as cyber security, cloud computing, digital marketing and many more.
They had a lot of free course come with certification of completion. I am exploring their free digital marketing course section, at least over 10+ course such as affiliate marketing, email marketing, SEO, social media and ect.
I am exploring 2 of the course at this moment. One is influencer marketing, and another is digital marketing strategy. Below is the certificate of completion I gain.
Each certificate you earn will also come with a verification number as well. Do check out Great Learning for more info.
Next…give me a break. I will definitely update more. I can’t wait to share more FREE Digital Marketing Course for you.
