I seldom read books, and I buy no books right after I graduate from university, except I bought a book name Free: The Future of a Radical Price by Chris Anderson.
Basically, this book share that business nowadays must provide a value for your audience FREE of charge, and in return get some return from them either for a long run or in the future. For example, a telco FREE a mobile phone for a user, in return tie a 12-month subscription plan from the user.
Well, based on the study, people will have an attitude that never takes action after learning from FREE as they feel nothing lost if they never execute what they had learned. What do you think? While based on my observation, it is kinda true! So are you sure you still want the FREE Digital Marketing Course? Or you are a person who prefers a paid Digital Marketing Course?
List of FREE Digital Marketing Course
Google Digital Garage
First, I would like to introduce you to Google Digital Garage. A place for you to learn new digital marketing skills.
From this Google Digital Garage, you can learn fundamentals of digital marketing, a 40 hours online course, and gain yourself a certification. Apart from this, you also get to learn a lot of courses such as “Get a business online”, “Make sure customer find you online”, “Promote your business with Online Advertising” and so on, all course is created by Google, total 20 courses at this moment.
The certification from Google Digital Garage is endorsed by iabEurope (Interactive Advertising Bureau Europe) and The Open University.
Update: I pursued Google Digital Garage since 2018 and finally I complete at 1st January 2020, gain my self the GDG’s certificate.
Second, I have another 10 courses with 10 certifications of completion from the eMarketing Institute. Basically, there is an eBook for each course. After the complete study the eBook, you may proceed for a 50 question exam. Once passed, you will gain a certification of completion. The best thing is that all the courses and certification are completely FREE.
List of 10 FREE Course from eMarketing Institute
- E-Commerce Course and Certification
- Affiliate Marketing Course and Certification
- Blogging Course and Certification
- Content Marketing Course and Certification
- Email Marketing Course and Certification
- Online Marketing Course and Certification
- SEO Certification Course
- Social Media Marketing Course and Certification
- Search Engine Marketing Course and Certification
- Web Analytics Course and Certification
Bing Ads Academy
Third, a series of Bing Ads training available at Bing Ads Academy, you can learn Bing basic, campaign strategies, Bing’s blockbuster feature, Top tools for Bing ads in this academy. After going through all this training, you may proceed to an exam, passing the exam, you will be certified as Bing Ads Accredited Professional, an e-certification from Microsoft will be available for download section.
Update: I completed by Bing Ads Accredited Professional since 2018.
The certification is only valid for 1 year, after that you require to re-cert with 50 questions and renew your certification, the latest certification name have a change to Microsoft Advertising Certified Professional.
Forth, check out Skillshop from Google. It contains several free online product training programs and certification. Here the list of training from Skillshop.
- Google Ads
- Google Marketing Platform
- Analytics Academy
- Google My Business
- Google Ad Manager
- Google Admob
- Authorize Buyer
There is also several sub topic or so call sub product for each of the online training. For example
Google Ads contain:
- Google Ads Certification
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Shopping Ads
- Google Ads Measurement
Google Marketing Platform contain:
- Google Marketing Platform Certification Exam
- Display & Video 360
- Search Ads 360
- Campaign Manager
- Google Web Designer
- Programmatic Concepts
Google Analytics Academy contain:
- Google Analytics For Beginners
- Advanced Google Analytics
- Google Analytics For Power Users
- Getting Started with Google Analytics 360
- Introducetion to Data Studio
- Google Tag Manager Fundamentals
Google My Business contains:
- Google My Busness Basic
Google Ads Manager contains:
- Drive Advertising Revenue with Google Ad Manager
Google Admob contains:
- Get Started with Google AdMob
Authorized Buyers contains:
- Get Started as an Authorized Buyer
- Waze Academy
Fifth…give me a break. I will definitely update more. I can’t wait to share more FREE Digital Marketing Course for you.