Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch....
One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. As they told us, “We don’t need loads of visitors to our website, we just need the right ones – the decision makers.” In their case, that meant HR...
YouTube recently announced major upcoming changes to its content policies regarding AI-generated media. As AI tools become more advanced and accessible, YouTube aims to increase transparency about synthetic content to protect viewers and creators. In this...
YouTube recently started cracking down on ad blockers, showing messages that threaten to disable video viewing for users who block ads. However, this plan appears to be backfiring. Rather than complying, viewers are installing enhanced ad blockers at higher rates. The...
Instagram Surprisingly Cuts Reels Creator Bonuses On March 10, 2023, Meta made a shocking announcement that they would no longer offer bonuses to creators on Reels for Instagram or Facebook. This decision goes against the trend of platforms doubling down on short-form...
Email used to be a relaxing and calming experience. Keeping that unread message count at zero by diligently sorting each message into its proper folder was satisfying. My, how times have changed. Now inboxes overflow with unsolicited spam that’s impossible to...
Adding visually appealing and fast loading images to your WordPress site is one of the most effective ways to improve its appeal, user experience and search engine rankings. With so many image format options to choose from like JPEG, PNG, GIF, SVG, BMP and the newer...
WordPress powers over 65% of all websites, making it the world’s most popular content management system. However, with great popularity comes heightened risk. WordPress’ ubiquitous presence paints a target on its back for cyberattacks. So how vulnerable is...
Color is an extremely influential, yet often overlooked element that plays a critical role in marketing. Color psychology explores how different colors affect human perception and decision making in powerful ways that marketers can utilize. In this article, we will...
Selling a product requires understanding both the product and the customer. While knowing your product inside and out is crucial, understanding the psychological sales tricks behind what motivates a customer to buy is equally important. In this article, we will...
The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar...
The Birth of Tote & The Inception of Pinterest Pinterest’s story started in 2008 when Ben Silberman decided to quit his job at Google. Ben, who was initially destined for medicine, found his passion in Silicon Valley and started working at Google where his...
