Digital Marketing Professional Certificate Study Guide

[Updated with 2025 version]

Surprisingly to me, a friend from Mexico introduce me CertiProf Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment.

By reading their study guide, it is very comprehensive, with a lot of easy understanding graph and infographics. I will add this course into my list of free digital marketing course.

What is Digital Marketing Professional Certificate (DMPC)?

What you need to know is the Digital Marketing professional Certificate (DMPC) Program. It will teach you about marketing strategies in digital marketing and how to apply, what you learned in a practical way, including email marketing, Search Engine Optimization (SEO), Paid ads (PPC), social media marketing, re-targeting and integrating digital marketing with traditional marketing.

Expand your knowledge and explore your potential toward digital marketing. Here are some benefits of our certification:

• This certification will help you understand how to improve your marketing skills and knowledge. Specifically, this course teach you the ins and outs of the digital world and how it can be used to grow your business.
• Content is a great way to connect with your audience.
• Never lose track of your customers! Track them from their initial interactions with your company to the future.
• Website conversion is directly tied to your website’s appearance. Make sure site design, content and page layouts are optimized for conversions.
• Keep an eye on key digital concepts & KPIs.

This is a great opportunity for anyone who is new in this field. You should take the leap and start a new career.

Digital Marketing Professional Certificate Study Guide

[New 2025 question] I had amend this with the latest 2025 update, which only had 20 question to pass:

Which of the following approaches is preferable to know more efficiently how the website is accessed?

• • Survey the site and ask “Are you using a cell phone to access our site?” Yes No.
  • The value depends on each industry and cannot be known.
  • Survey the site and ask “What type of device are you using to access our site?”, with options: desktop computer/mobile phone/tablet.
  • View the Audience/Mobile/Overview report in Google Analytics or similar tool used on your website.

How can you explain what SEO is used for?

• • A way to increase traffic on your website.
  • It serves to define a process to improve the visibility of your website in search engines.
  • Used to define, elaborate and apply marketing campaigns generated from keywords.
  • It is used to refer to paid search engine ad campaigns.

Which of the above may be considered best practices for producing content?

• • A: To produce consistently relevant content, create help content to answer frequent queries.
  • B: To produce valuable content on a consistent basis, create a series of scheduled and periodic core “content”.
  • C: To produce more content than your competitors, create many articles that are short or lacking in detail, but consistent.
  • D: To produce important, valuable and consistent content, create an editorial calendar.
  • A, B and D are good practices.

Which of the following shows you the parts of the page that receive the most attention from your visitors?

• • Hot map.
  • Google Analytics.
  • Google Ads.
  • Heat map.

A member of your team proposes to limit the subject line to 30 characters… What points would you highlight as the main factors of open rate and click-through rate?

• • Specific recipients and personalized message.
  • Target industry and the day of the week.
  • Length and frequency of the word.
  • List size and offer.

The digital marketing customer journey starts with awareness, interest, ______, purchase, retention and advocacy. What step are you missing?

• • Consideration.
  • Consumption.
  • Contemplation.
  • Interest.

The introduction and continuous refinement of algorithms within social media channels have led to:

• • Decreased organic reach with no way to regain an audience.
  • A growing need to create more content aimed at different audiences.
  • Total and absolute confidence in sharing on social media for any exposure.
  • An increased need to create quality content alongside targeted paid promotions.
  • A and B.

As part of your new roles as Chief Marketing Officer… where the value proposition is, and you answer:

• • In the e-commerce platform model canvas, you can see it.
  • In the Business Model Canvas it can be observed.
  • In the Sales Model Canvas you can see it.
  • In the Digital Media Strategy it can be observed.

You’re struggling with link building for SEO. What can help your website rank higher?

• • Include links to the website in emails.
  • Constant publications on social networks.
  • Create an optimized PPC bell.
  • The creation of a Blog.

As a marketing director, you would like to make your website more visible to people without spending money. What method should you use?

• • Maximize the publication of comments on Social media.
  • Launch a PPC advertising campaign.
  • Launch an SEM-based campaign.
  • Launch a blog with constant articles.

You are having your monthly digital meeting and one of your team members asks you what LTV:CAC means. You respond:

• • Lifespan value: customer acquisition cost.
  • Lifecycle value: customer acquisition cost.
  • Lifetime value: customer acquisition cost.
  • None of the above.

A team member asks you: what is a good place to research where to find the top converting terms for a new PPC campaign?

• • The analysis account.
  • The merchant center account. (merchant center).
  • The local business account. (local business).
  • The search console account. (search console).

Which of the following allows a wide range of activated activities?

• • Facebook videos.
  • Call to action.
  • Local records.
  • References.

Which consideration is the most generally relevant when performing a trend analysis?

• • Analyze if the right channel is being used for the campaign.
  • Analyze whether the right content is being marketed at the right time.
  • Analyze how content is promoted in the channels.
  • Analyze if the right keywords are being used for the campaign.

You receive the information from this customer: shopping habits, household income, hobbies, motivations and device preference. What can you create with this information?

• • A business proposal.
  • The Buyer Persona who is the fictional representation of the ideal customer.
  • Revenue streams and the sales funnel.
  • The sales model.

Which of the following gives you information about what works and what doesn’t?

• • Facebook algorithm.
  • Facebook ads.
  • Delivery Insights.
  • Facebook Insights.

Which of the following reports would identify the entry pages that contribute the most to your e-commerce revenue?

• • All traffic.
  • Overview of e-commerce.
  • Landing pages.
  • All pages.

What is the key factor of responsive design to persuade your team?

• • People open emails on smartphones more than on any other device.
  • People open emails multiple times on a variety of devices. Therefore, the email must be processed correctly independently.
  • Responsive design means designing for iPhones.
  • Responsive design means mobile-first thinking.

The sales team asks you to support them at the stage of interest so that customers can take action. The sales team refers to:

• • The funnel related to payment.
  • The funnel related to Revenue.
  • The funnel related to Income.
  • The funnel related to Forecasting.

In inbound marketing there are associated activities that seek to apply the technique to attract customers to products and services. The following is correct except:

• • A. In inbound marketing you attract with blog articles.
  • B. In inbound marketing we try to convert with call to actions (CTAs).
  • C. Inbound marketing revels in social media practices.
  • D. In inbound marketing you convert with emails.
  • E. In inbound marketing it is used to convert landing pages.
  • A, B, C and D are correct. (This option correctly identifies that A, B, C, and D are all correct statements, and by exclusion, that E is the incorrect one).

 

[Old 2022 question] Here have 40 question for your study guide, you have 2 attempt during you take this Certiprof DMPC exam.

Q1. You are having your monthly digital meeting and one of your team members ask you what LTV:CAC means. You respond:

Lifespan value: customer acquisition cost
Lifecycle value: customer acquisition cost
lifetime value:customer acquisition cost
Non of the above

Q2. Inbound marketing is composed of four main step. Call to action, landing pages and information forms are part of the ___ stage.

Grow
Adaptation
Pursuade
Convert

Ref: Attract, convert, close and engage

Q3. You have been studying the customer journey and would like to send a pre-written set of message to customers on what communication strategy should you start working on?

Drip marketing
Per-set campaigns
Automation marketing
Dynamic marketing

Q4. You are asked to create your company’s google adword account to implement some digital marketing. What would you be configuring in this platform?

Social Media post
Blogs
Email
Paid search and banners

Q5. As the marketing director, you rather have a list that was acquired organically rather that purchased, because:

All of the above

Q6. As the marketing director, you would like to better your PPC every day so…

You measure and test everything you can

Q7. You are reviewing the marketing budget and need to submit the digital activities expenses. What are the expenses you should be submitting of?

1. Website
2. Brochures
3. PPC
4. Grand opening

1 & 3

Q8. The word blog in a short form of “Web log”

True
False

Q9. In order to support the sales team, you are requesting and increase in your digital budget to focus on lead generation paid methods. What methods should you invest on?

Organic search
Referrals
Engine result
PPC

Q10. Billboards and email marketing are both part of digital marketing:

True
False

Q11. In general, the higher your ads appear, the more clicks you get and the more you ____:

Pay
Sales
Get users to visit your website
Convert

Q12. A landing page is the page users see after they click and ad

True
False

Q13. You are struggling with link building for SEO. What can help your website rank higher?

Social media post
Emails
PPC
A blog

Q14. You have been promoting you new “How to” e-book. As a result, more prospects are scheduling a consultation with the sales team. These users are consider:

Hot prospets
Hot leads
Warm prospects
interested prospects

Q15. You are discussing tracking customer behaviour with your marketing specialist and he is confused as to what needs to get done. You tell him a cookie needs to get set on the user’s:

Browser
Profile
Phone
Computer

Q16. Which are examples of social media

Podcasting
Blogs
Facebook, LinkedIn
All the above.

Q17. Opt-Out links are always optional.

True
False

Q18. You have asked your marketing specialist to create a retargeting campaign for each type. He shows you one for sponsorship, one for creative, and one for reverse. Which one is he missing?

Advertiser
Support
Innovating
Sales
Non. There is only 3 types of retargetting campaigns.

Q19. As the new marketing director, you have created the buyer personas, and now is time to create the target audience. You have asked the marketing specialist to gather all the respective information. In the meeting, the marketing specialist give you the following data. What are you going to use to create the target audience?

1. Gender
2. Marital status
3. Age
4. Place of residency.

1,2,3,4

Q20. As part of your digital marketing strategy, you have to implement inbound marketing. What can you rely on?

Blog
Social Media
Search engines
All of the above.

Q21. The main purpose of a display campaign is to drive leads for the client.

True
False

Q22. You have been invited to the weekly sales meeting. In the meeting, the sales team is asking you to support them in the interest stage so customers can take action. The sales team is referring to the:

Income funnel
Forecasting funnel
Pay funnel
Sales funnel

Q23. You have been asked to attract attention and generate leads on the digital side of the business. What would you consider implementing?

Radio commercials
Content Marketing
Launching e-commerce site
Grand opening with free products.

Q24. Since your marketing specialist already discovered the best content, what are the next steps that he needs to take to finalize content curation?

Organizing it and contextualizing it, promoting it.

Q25. As the marketing directory, you would like your website to be more visible to people without spending money. What method should you use?

PPC
Blogs
SEM
Social media

Q26. You would like to start implementing affiliate marketing. When should your blogger get paid?

For every purchase it gets done through his blog

Q27. You have been working on the digital marketing customer journey. You know it start with awareness, intest, ___, purchase, retention and advocacy. What step are you missing?

Comtemplation
Consumption
Interest
Consideration

Q28. You are tasked to create activities to improve the customer’s journey interest stage. Which of the following would you consider implementing:

1. PPC
2. Radio
3. Word of mouth
4. Email

4 & 1

Q29. You are redesigning the new company website and need to redirect visitors from one page to another web page temporarily. What redirect should you use?

300

404

403

302

Q30. As part of your new duties as marketing director, you have been given the company’s value proposition to the board member. In the meeting, one of them asks you what is the value proposition part of, and you respond:

Online model canvas
Business model canvas
Sales model canvas
Digital media strategy

Q31. You have asked your marketing specialist to curate some content to post on your blog.
In the meeting, he presents the following. Which of these are considered content curation?

1. A part 2 of your best blog.
2. News articles.
3. Infographics and social media posts that aren’t yours.
4. UGC (user generated content).

2,3,4

Q32. You have been appointed as the new marketing director of your company and are given this customer’s information: purchasing habits, household income, hobbies, motivations, and device preference.What can you create with this information?

The sales model
A buyer persona
The income funnel
A business proposal.

Q33. Data driven marketing is also known as:

Data analytics marketing
Online marketing
Website Marketing
Digital Marketing

Q34. You have been given your company’s email database, how can you segment it?

By gender
By products purchased
By household income
Any number of conditions.
A & B

Q35. What would you use SEO for?

A process to improve the visibility of your website on search engine.

Q36. You are getting ready to send your first email campaign. Which of the following can hurt your deliverability?

1. Sending email without custom authentication
2. Using single opt-in
3. Using URL shorteners
4. Text version.

1,2,3

Q37. Your marketing team is discussing the differences between SEO and SEO, which team member is right?

SEO refers to organic search results while SEM focuses on paid search.

Q38. The internet marketing tree is composed by:

SEM, directories and listing, email marketing, social marketing, PR, online advertising, website

Q39. The sales director asks you what triggers a conversion pixel. You respond:

A specific page view
a single sales
any site visit
a registered lead

Q40. As part of your new marketing role, you are asked to create your company’s buyer persona. Where can you gather this information from?

Work environment
Yellow pages
Market research
A & C

[Old 2022 Certificate] I score my exam at 80%, 32 question correct out of 40 questions.

 

Once you are ready, go to https://certiprof.com/products/digital-marketing-professional-certificate-dmpc, select your language and “add to cart” than process for the registration.

Not only earn a certificate, you will also earn a badge from Credly, here’s mine: https://www.credly.com/badges/c6f40449-d14e-43bc-b09b-83c7f8a389ae/

Good luck with your CertiProf DMPC exam!

Hope this Digital Marketing Professional Certificate Study Guide can help you get a high score, and if you interest to get the social media certificate, can also check out tSocial Media Strategy Professional Certification Study Guide

Meanwhile, if you are interest with other marketing exam study guide such as LinkedIn Marketing Fundamentals & LinkedIn Marketing Strategy study guide.