Social Media Strategy Professional Certification Study Guide

Back in 2022, a Mexican friend introduce me Certiprof and I had taken Digital Marketing Professional Certificate. Recently, I found this website had more certification available for FREE, hence I take a chance to explore Social Media Strategy Professional Certification (SMSPC).

If you interested to get yourself this knowledge, do check out their website: https://certiprof.com/products/social-media-strategy-professional-certification-smspc

Social Media Strategy Professional Certification Study Guide

Previously during 2022, you had to gone through a 40 questions quiz in order to earn the certification. Now, you only need to take 20 questions of quiz. Below some question and answer as study guide for this Social Media strategy Professional Certification.

Question: Which of the following is a key benefit of understanding your audience through social media strategy?

• • It helps prevent negative publicity altogether.
  • It allows you to crowdsource ideas effectively.
  • It improves customer relations and tailors content to specific needs.
  • It eliminates the need for other marketing channels.

Question: Which generation is shown to be the most influenced by positive social media interactions, like likes and comments, when making purchasing decisions?

• • Baby Boomers
  • Millennials
  • Generation X
  • Generation Z

Question: Which level in the social media marketing hierarchy focuses on defining the brand’s approach to achieving its objectives?

• • Marketing Mix
  • Marketing Objectives
  • Social Media Guidelines
  • Marketing Strategy

Question: What is the role of the Marketing Mix in social media strategy?

• • To establish the brand’s primary goals
  • To implement tactical tools that bring the strategy to life
  • To identify key social media platforms
  • To analyze the target audience’s demographics

Question: In a SWOT analysis for social media, which of the following would typically be considered a ‘Threat’?

• • Data privacy concerns and potential information overload.
  • Increased productivity and innovation.
  • Attractive website design for target audiences.
  • Positive customer feedback.

Question: What is one of the main reasons social media holds such significant marketing potential?

• • It offers few tools for tracking engagement.
  • It has limited reach and engagement.
  • It allows for direct interaction with global audiences.
  • It is mostly used for personal rather than business purposes.

Question: What is the first step in developing a social media strategy?

• • Applying thematic planning
  • Listening and conducting an analysis
  • Defining the target audience
  • Setting specific goals

Question: What is the ultimate goal of engaging in actions like finding, understanding, retaining, and delighting customers on social media?

• • To increase direct sales
  • To lower marketing costs
  • To achieve customer integration
  • To create more brand awareness only

Question: In the 4 Ps model of social media marketing, what does ‘Price’ refer to?

• • Defining product packaging and design policies
  • The value assigned based on user characteristics
  • Promotion on social media
  • Creating blogs and virtual fairs

Question: Why is it important for brands to understand the unique features of each social media platform?

• • To prevent users from interacting with competitors.
  • To minimize the cost of marketing campaigns.
  • To avoid using social media entirely.
  • To engage effectively with different audience segments.

Question: Which part of the marketing mix is focused on communicating the product’s value and benefits to the audience in a social media strategy?

• • Place
  • Price
  • Product
  • Promotion

Question: What is the primary purpose of a social media strategy within a broader marketing framework?

• • To casually post on social media platforms
  • To align social media activities with brand objectives
  • To create content without any specific goal
  • To use social media only for customer service

Question: Which of the following is an objective of a social media strategy?

• • Measuring goal achievement and adjusting the strategy if necessary
  • Avoiding direct interaction with the audience
  • Posting content on all available social networks indiscriminately
  • Creating content without prior planning

Question: Which of the following ‘Social Media No-Nos’ can harm brand reputation significantly?

• • Limiting customer interactions to only high-priority issues.
  • Encouraging every staff member to post on behalf of the brand.
  • Having an outdated page with infrequent updates.
  • Setting too low expectations.

Question: In the hierarchy of social media marketing, what does Level 1 represent?

• • Marketing Objectives
  • Marketing Mix
  • Platform Selection
  • Social Media Content

Question: What key aspect makes social media an appealing tool for customer engagement?

• • Its focus solely on visual content.
  • The ability to publish only pre-scheduled content.
  • Limited access to audience analytics.
  • Real-time interaction and feedback with users.

Question: The Social Media Business Triangle emphasizes three main areas for companies. Which of the following is not one of these areas?

• • Product Development
  • Marketing & Distribution
  • Corporate Culture & Staff
  • Communication & Support

Question: Which of the following is an advantage of building your own social media strategy?

• • • Requires fewer elaborate campaigns to reach a critical mass of users
    • Allows the company to control content and data independently
    • Eliminates the need to worry about customer data protection
    • Requires less investment in staff and financial resources

After you complete the quiz, you will earn a certificate like below: