Why do we need a bulk email verification service or so call email list cleaning service?

email verification service

Email list verification is a process that determining whether a list of an email addresses is valid and deliverable, it is an address by address analysis of emails from the uploaded list, to identify their deliverability.

Why Need Email Verification Service?

Why verification of email addresses is so important? When the visitor or your client fill up a form on your website, intentionally or by error, users may enter wrong email addresses, by accepting them and building your list, your email list will be filled up with inaccuracies, and undeliverable email addresses.


tips icon:  Imagine if you have 100,000 email in your list, and 20% is inaccurate email, your Email Service Provider charge you 100,000 subscriber instead of 80,000. By clean up the 20% inaccurate email, you may cut down your cost by paying 80,000 subscriber fees instead of 100,000.


High bounce will cause blacklisted!

If you send emails to such email addresses, the ratio of bounce back emails will be much higher, this will negatively affect your mail server reputation, which is constantly monitored by Yahoo, Gmail, AOL, Hotmail and other ISPs. Poor reputation of your mail service will cause a black listing by popular email services like Gmail, Homail, AOL and Yahoo. Validating email addresses will also help you in maximizing the deliverability of your email marketing campaign and helps you separate the low-quality addresses from high-value contacts.


tips icon: With a high bounce rate, a lot Email Service Provider (ESP) will also suspend your account. Example if you are using MailingBoss, Aweber, GetResponse or even email SMTP relay services such as Amazon SES.


How the Email Validation is Performed?

What is the process that validates an email address? The validity of email addresses can be measured through a combination of several validation techniques, and internal database checks with some proprietary algorithms, this is how the entire email validation process works

Step 1, email address syntax check.
Step 2, domain or MX records check.
Step 3, a role-based account detection.
Step 4, disposable email address detection.
Step 5 honeypot or spam track detection.
Step 6, final verification.

At the end of the list validation process, non valid email addresses will be filtered out now, and the outcome will be a clean email list, validated and ready for marketing.

List of Email Verification Service

Email verification service is very costly if you choose the wrong company. I have narrow down some email verification service vendor I am using now.

  1. Truemail – They offer single verification for you to test their accuracy. Price started at $7 for 1,000 Email Verifications, $29 for 5000, $44 for 10,000 and so on. Do you want 1,000 credit for trial? Sign up using this link to get 1,000 FREE credit >> https://truemail.io/