HELLO, I’M CALVYN
A DIGITAL MARKETING TRAINER
“Digital Marketing is no longer an experimental strategy…
It’s the new industry standard for connecting with your target audience“
–Â Calvyn Lee –
Certified Digital Marketing Trainer
by a government-owned agency IN MALAYSIA
My latest stories
The Marketing Stack – Digital Marketing Song
Welcome to the sound of modern marketing. 'The Marketing Stack' is a unique fusion of high-level strategy and 'Nerdcore' energy digital marketing song, created by Calvyn Lee. (Refer to my previous post How to create AI marketing song) This album breaks down the...
How I Used AI to Create a “Tech-Rap” Album for My Brand
Ever had a song stuck in your head from years ago and wished you could recreate that same energy for your own business? That’s exactly what I did; In this AI era, you can make it your self with just a few clicks, let me guide you how I create AI Marketing Song As a...
How to Build a High-Converting Tripwire Funnel Using Upsells and Downsells
The Tripwire Funnel is a highly effective sales strategy designed to convert cold leads into paying customers as quickly as possible. It works by offering an irresistible, low-cost product (the "tripwire") immediately after a lead opts in, effectively breaking the...
Master Color Theory Canva Tips
Working with color often feels overwhelming due to the endless options available. Many designers struggle to create harmonious combinations that look professional and engaging. These master color theory Canva tips simplify the process into four practical steps to...
Webinar Funnel: Guide to Mastering success 4-Step Webinar
A Webinar Funnel is one of the most powerful conversion tools in digital marketing, specifically designed to sell high-ticket products, courses, or services by leveraging the power of live or recorded video presentations. While the Lead Magnet Funnel focuses on a...
Lead Magnet Funnel: The 4-Step System to Turn Visitors into Buyers
What is a Lead Magnet? A Lead Magnet is a valuable resource that you offer to your potential customers for free in exchange for their contact information, typically an email address. It acts as the "bait" in your sales funnel, pulling a prospect from being a casual...
